joe.pistell said:

I soooo disagree.

I had a pal buy a new car. He was sooo pissed that he was 'forced' to negotiate. I knew my pal very well, I said "Anthony, I bet you knew exactly what you wanted to buy, AND, you shopped every dealership within a 4 hour drive. And, I bet you found the dealer with the lowest price AND I bet you offered a lower price." He said "yes and so what?" I replied "I rest my case. No dealer wants to negotiate, you saw the price and 'worked' the dealer".

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Well, the next time your family takes their dealer group one price, and you get to listen to all the perspectives from staff, customers, and competitors, we can have this argument more productively.

Alex Snyder said:

I do agree that dealers prefer to negotiate more so than customers

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What if you went into Verizon or Apple. You got a demo of a new phone. You asked for a tradein on your old phone. You got the numbers, but it was too high and you walk.

What if the sales rep saw you walking and said "wait a minute, if I could get you an extra $100 on your tradein and gave you one month service for free would you buy it today?"

Yea. Car dealers are assholes. NOT.
Try that at Tesla. NOT.

Alex Snyder said:

I do agree that dealers prefer to negotiate more so than customers. But customers are on guard because they're so concerned about being ripped off.

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I soooo disagree.

I had a pal buy a new car. He was sooo pissed that he was 'forced' to negotiate. I knew my pal very well, I said "Anthony, I bet you knew exactly what you wanted to buy, AND, you shopped every dealership within a 4 hour drive. And, I bet you found the dealer with the lowest price AND I bet you offered a lower price." He said "yes and so what?" I replied "I rest my case. No dealer wants to negotiate, you saw the price and 'worked' the dealer".

BillKVMotorCo said:

I will die on this hill: The majority of customers don't WANT to negotiate. And, because of that, they don't need salespeople. But I believe they DO need customer service reps and someone they know they can go to for help. That's why I don't hire salespeople. I hire people who I know will take care of my customer.

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Buying a car is an emotional decision. If it weren't, there would only be one kind of car. Everybody needs a pat on the butt to say they're doing the right thing. And over 80% of people will switch to a different car at the time of purchase.

People will always buy cars from other people. This is why so few go through the full digital retailing tunnel.

I do agree that dealers prefer to negotiate more so than customers. But customers are on guard because they're so concerned about being ripped off.

Carsten said:

But aren't you limited by how many cars you can process in a day or shoot period?

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When I look at that shot, I see dedicated space and very fast photo production time. CK out that wet looking floor. So sexy
Carsten, If you really love this space, you gotta get into a store. 99.99% of devs and product managers never worked getting the VIN to the front line. Never sat with the receptionist. Never attended sales meetings. Never shadowed the sales reps or the desk managers.

Selling cars is a team sport. Every player has an essential role. Again, 99.99% of devs and product managers never worked in a store. Tech vendors job is to create UX's that align and improve the stores' workflow. This is one reason why our industry lags others.

Sounds like the dealer in your hometown is doing something right!

kylewilliam said:

I want to get one, but they are so darn pricey. So, why are photo booths so pricey? After they are just a box with a camera in it communicating to a tablet of LCD screen of some sort?

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Ah.. the DIY photo booth formula. So simple to draw up, so impossible to execute.

•Selling Cars is a Zero Sum Game•
As the noose of 'less choice' tightens on dealers, dealers lose their edge. Pioneering dealers need to keep an eye on fresh innovators making superior sites and superior experiences to help them stand out from the pack.