Am I going to be pegged as the one who trashes vendors? LOL this is not trashing... nor were my posts about that other vendor. This is positive criticism wrapped up in the extreme frustration of a customer who has to deal with the shortfalls of his vendors on a daily basis and IS TIRED OF IT!
OK ZAG... I like the fact that your leads are free unless we sell a car. That's good. I like that your affiliates are popular among my customers (USAA, AAA, Cap1, Consumer Reports, etc). The part where you add in dealer cash, and tell dealers "not to include manufacturer to dealer incentives" in their "ZAG special pricing" is where you have really pissed me off and wasted a lot of my time.
You know damn well that when someone is posting their price at $1,700 under invoice, that is not just holdback they're giving up. The honest dealers who are willing to give up most of their holdback suddenly look like the jerks who charge more than a grand more than the competition. Wait a second, is it perhaps because there is $1,000 worth of dealer cash on that car? Oh, but ZAG discloses that to their customers. Too bad, because the shady bait and switch jerkoffs who I have to compete with will add the dealer cash to their "discount" and sometimes even take out freight as well for their ZAG pricing. But of course, ZAG pricing policy states that it must include freight and must not include dealer cash! Except when the customer goes to that other store and they find out that the dealer's ZAG price was BS, and the staff beats them into submission, they still buy there. They're not happy, but they buy there. Meanwhile, the honest dealers (*raises hand*) look like the crooks for charging so much more than the competition.
My thoughts to ZAG: if you're going to tell dealers not to include manufacturer-to-dealer incentives in their pricing, you need to ENFORCE YOUR RULES. If not, take dealer cash out of the information that you're feeding to OUR customers because you are just making YOUR customers (us, the dealers) pissed off.
My GM has been bitching at me to drop ZAG for weeks because of this nonsense. What kind of lead provider penalizes the dealerships that want to be straightforward, upfront, and honest with their pricing? The ONLY reason I was able to keep him from dropping them was because they don't cost us anything unless we sell. However, at this point, I am close to giving up on them myself.
/rant over... is the end of the month getting to me? nah...