I was sitting in our monthly marketing meeting earlier this week and building out our marketing strategy for the next few months.
I have a Nissan and a Toyota dealer - topic of conversation revolved around possible reduction in inventory from the effect of the recent crisis in Japan. Even our Mercedes are being affected due to the navigation system coming out of Japan.
If inventory dries up - should we consider cutting back our marketing? With only so many vehicles to sell, our price per vehicle in advertising could shoot up fast.
I've been keeping an eye on AutomotiveNews.com for all the latest news. Automotive News -- Crisis in Japan
I say we continue to do what we do. No matter what, we need to keep selling cars while branding the dealership. The market for our dealers were strong for the month of March.
Who else is worried about the possible reduction in inventory over the next few months?