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Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)
Online Dealership Marketing Support & Best Practices Discuss Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months) in the Websites, SEO, SEM, and Internet Marketing forums; Below is the Dealer Chat case study results for Sutherlin Nissan Mall of Georgia showing two months of data before chat, and two months worth of data with CarChat24 providing ...
      
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  1. #111
    Refresher
    Company: CarChat24
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    Shereef
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Below is the Dealer Chat case study results for Sutherlin Nissan Mall of Georgia showing two months of data before chat, and two months worth of data with CarChat24 providing 24/7 staffed live chat support. I will be providing some more information soon


    Sutherlin Nissan Mall of GEORGIA: Two months without CarChat24 24/7 Staffed Chat Support

    September 2009
    Unique Visitors 8834
    Leads 521
    Conversion 5.9%
    Sales 144
    Closing 27.7%

    October 2009
    Unique Visitors 10,101
    Leads 575
    Conversion 5.7%
    Sales 152
    Closing 26.5%

    Sutherlin Nissan Mall of GEORGIA: Two months with CarChat24 24/7 Staffed Chat Support


    December 2009 Case Study Results Final
    Total Unique Visitors: 8001
    Total Website Leads without Chat Leads: 429
    Lead Conversion % without Chat Leads: 5.37%
    Total CarChat24 Leads/Appointments/Queries: 193
    Total Conversion % with Chat Leads: 7.78%
    Total Lead Conversion % increase: 44.87%
    Total Website Sales without Chat Leads:112
    Total Chat Lead Sales:27
    Total Sales:139
    Website Sales % increase: 24.1%

    January 2010 Case Study Results Final
    Total Unique Visitors: 9834
    Total Website Leads without Chat Leads: 583
    Lead Conversion % without Chat Leads: 5.93%
    Total CarChat24 Leads/Appointments/Queries: 322
    Total Conversion % with Chat Leads: 9.21%
    Total Lead Conversion % increase: 55.57%
    Total Website Sales without Chat Leads: 110
    Total Chat Lead Sales: 39
    Total Sales: 149
    Website Sales % increase: 35.45%

    .
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  2. #112
    Refresher
    Company: CarChat24
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    Shereef
    Join Date
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Below is the breakdown of lead types for both months of the study for Sutherlin Nissan Georgia

    Sutherlin Nissan Mall of GEORGIA: Two months with CarChat24 24/7 Staffed Chat Support (Sales Leads, Service and Parts Leads Data)


    December 2009 Case Study Chat Lead Data

    Phone # Sales Leads: 104
    Email Address Sales Leads: 52
    VIP Appointments: 5
    Total Sales Leads: 161
    Service and Parts Leads: 32
    Total CarChat24 Leads/Appointments/Queries: 193


    January 2010 Case Study Chat Lead Data

    Phone # Sales Leads: 202
    Email Address Sales Leads: 75
    VIP Appointments: 7
    Total Sales Leads: 284
    Service and Parts Leads: 38
    Total CarChat24 Leads/Appointments/Queries: 322

    .
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  3. #113
    Refresher
    Company: CarChat24
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    Shereef
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Below is the breakdown of lead types for both months of the study for Henkel Chrysler Jeep Dodge

    Henkel Chrysler Jeep Dodge: Two months with CarChat24 24/7 Staffed Chat Support (Sales Leads, Service and Parts Leads Data)


    December 2009 Case Study Chat Lead Data

    Phone # Sales Leads: 28
    Email Address Sales Leads: 11
    VIP Appointments: 0
    Total Sales Leads: 39
    Service and Parts Leads: 21
    Total CarChat24 Leads/Appointments/Queries: 60


    January 2010 Case Study Chat Lead Data

    Phone # Sales Leads: 56
    Email Address Sales Leads: 29
    VIP Appointments: 1
    Total Sales Leads: 86
    Service and Parts Leads: 21
    Total CarChat24 Leads/Appointments/Queries: 107

    .
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  4. #114
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    Company: CarChat24
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    Shereef
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Sorry for the delay in posting the final data, will have it up by this Monday
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  5. #115
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    Company: CarChat24
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)


    Below is two months of combined data from both dealers before CarChat24, and two months of combined data from both dealers with CarChat24. The original website conversion is almost the same with and without chat, this answers the question (Wouldn't I be getting these leads anyway?). The increase in lead conversion percentages you see here proves that adding a quality professionally managed 24/7 chat service to your dealership website will increase your conversion by 50 to 60% minimum.


    Sutherlin Nissan Mall of GEORGIA & Henkel Chrysler Jeep Dodge: Two months combined data without CarChat24 24/7 Staffed Chat Support (4 total months of data)


    September 2009 & October 2009 without CarChat24

    Unique Visitors 24,886

    Leads 1,308

    Conversion before chat 5.25%


    Sutherlin Nissan Mall of GEORGIA & Henkel Chrysler Jeep Dodge: Two months combined data with CarChat24 24/7 Staffed Chat Support (4 total months of data)



    December 2009 & January 2010 Combined Case Study Results with CarChat24

    Total Unique Visitors: 25,074

    Total Website Leads without Chat Leads: 1,252

    Lead Conversion % without Chat Leads: 4.99%


    Note: There is a 0.26% difference in conversion, this can be caused by many factors, but it is a minor difference compared to the increase gained from the chat leads.


    Total CarChat24 Leads/Appointments/Queries: 682

    Total Conversion % with Chat Leads: 7.71%

    Total Lead Conversion % increase: 54.47%




    In closing, the dealers in this case study had an average lead conversion increase of 54.47%, without any significant loss to their original conversion rate.



    We see these type results from all of our clients, and this should be a wakeup call to any dealer that doesn't have live chat on their website. There is a better than 50% increase in lead conversion that can be cost effectively achieved


    Anyone who would like to put their website to the test is welcome to try our 24/7 support service for 30 days free


    ...
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  6. #116
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    CarChat24 New Case Study with 2 months Free 24/7 Support and Leads. Get signed up Now!


    Attention Dealers without 24/7 fully staffed dealer chat! We are going to do another 2 month case study, and this time we would like to have U.S. and Canadian dealers. The terms and requirements would be the same as our last 2 month Dealer Chat Case Study (Please see below) . Post here on this thread if you want to participate, then send me an email with your contact info. We are looking for 1 to 3 dealers from the U.S. and 1 to 3 dealers from Canada. You can receive 2 months free 24/7 dealer chat support and leads on more than 1 site if you are part of a group, and have 2 to 3 sites that qualify. Participants will be considered for this study in the order of the requests received. We look forward to having another Great case study


    CarChat24 will provide 2 months of free 24/7 fully staffed live dealer chat support, and the leads/appointments our service will produce.

    What you can expect: A minimum of a 50 to 60% increase in your current website lead conversion. More Sales Leads, Sales Appointments, Service and Parts Leads. Professional staff that will proactively greet every website visitor and answer every chat request, as well as assist your visitors with their queries. An Increase in your Car and Truck Sales! All for free, but you must actively share your results here on the forum. We will use this data to publish in our case study.

    Offer: Provide 24/7 Live Chat Support and Leads for Two Months to 3 to 6 DealerRefresh Forum Members (New forum members are welcome) for one or more of their websites in return for case study results to be posted on DealerRefresh weekly. Please let me know if you would like to participate. There is no obligation to continue service after the two months, and this is absolutely free.

    Requirements:



    1. Must have at least a 10% documented closing average on the leads received currently from your website, and use a CRM to track results.
    2. Minimum of 3000 unique visitors monthly.
    3. Use all features of our service including instant text alert to cell.
    4. Provide and post current lead conversion percentages for the last two months. (March, April)
    5. After service starts post leads/sales weekly/monthly on the forum, with a monthly update showing previous lead conversion, and total lead conversion with CarChat24, as well as any sales that were a direct result of our service.
    6. Post your honest opinion of the service and any data that can be used in our case study, as well as any suggestions. Agree to allow us to use the data obtained to be published in our case study.
    **The first dealers to respond that meet the above conditions, and are willing to share their data with the forum will receive our service absolutely free for two months.

    This Case Study will not only be used for our publication, but also be used to educate dealers on the benefits of using a 24/7 fully staffed automotive live chat service on their website. We ask that whoever volunteers will be active on this thread and communicate regularly for the full two month period.


    Thank you
    Last edited by Shereef; 04-21-2010 at 10:43 PM.
    Shereef Moawad
    President & CEO
    ChatLead.com, Inc.
    CarChat24
    shereef@carchat24.com
    Mobile: 727-432-7777
    Fax: 800-430-1535
    Toll Free: (800) 510-7567 ext 701
    www.CarChat24.com
    "Helping car dealers sell more!"

  7. #117
    Serious Refresher
    Company: Black Book USA
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    Ryan
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Quote Originally Posted by Jeff Kershner View Post
    Great job with this Shereef. It's been interesting to watch this case study over the last few months. Looking forward to the combined results.

    It's great to see a significant increase in conversion without a hit to a dealers conventional website leads. Different strokes for different folks -- Chat is another call to action and one that responds to this call to action might not be the same person that responds to "Get a Quote" "Value Your Trade" or "Call Us".

    Bill and Brett, thanks for allowing everyone to view your results and for completing the case study. It is a shame the other 2 dealers that were initially on-board were not able to finish. Having 4 dealers show an increase on conversion with Chat on their site would had been even more compelling. Either way, this helps prove that if you have been shying away from a Chat service on your dealer website due to the concern of Chat merely decreasing leads from other forums/call to actions on your site and not resulting in an increase in leads overall..this is a great example to 2nd guess your concerns.

    Kudos!!
    Jeff,

    We have done many studies with dealer sites and 3rd party sites and every statistic we see offers no cannibalization of email and phone leads. Well, kind of....phone calls go up on every test and emails go down 1-3%. With the increase in 50 to 60% in leads you are more than ok with the 1/3%.

    I almost didn't take the job with Contact At Once because I didn't think dealers would buy in and dealers wouldn't like the idea of exchanging the email and phone calls for chat. 2 years later and probably a thousand dealers later I could not have been more wrong.

    The only time chat does not work is when you ignore it and don't answer the chats. Thats why the presence aware feature is so valuable. Shareef has done a great job with this study and I will stand behind these stats based on all of our data.

    I actually have dealers calling me asking if we can cut back because they are getting 600 to 1000 leads a month. My response is "how many are you selling" and in almost every case with that amount the number is between 10 and 25 a month. They are paying less than $200 a month! Now thats ROI.

    Good work Shareef!
    Ryan Lucia, Black Book USA
    National Data Licensing Manager
    Twitter: @ryan_blackbook
    rlucia@blackbookusa.com
    Phone: 678-446-7603

  8. #118
    Serious Refresher
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    This is going to be better than the Canada vs USA mens hockey game!!! Looking forward to it
    Last edited by Ryan Thompson; 04-22-2010 at 12:07 PM.

  9. #119
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Just wanted to throw an article out there to you guys. In this month's edition of Auto Dealer Monthly - the leading providers of Dealer Chat are compared, as well as some questions you should ask yourself before getting live chat software!

    Look, I even sent you right to the page with the article

    Auto Dealer Monthly

    -Katie Colihan
    Social Media Manager

    Car Chat 24
    Proactive Live Dealer Chat Solutions
    Website: http://carchat24.com | Twitter: @CarChat24 | Facebook: http://www.facebook.com/CarChat24.Katie

    Join our BETA TESTING for our Premium Live Chat Software!

  10. #120
    Super Moderator
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    Default Re: Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

    Kudos to Shereef! This is exactly what a perfect Vendor Product/Community discussion looks like.
    Car shoppers are a riddle wrapped in a mystery inside an enigma, but perhaps there is a key. That key is understanding shopper's needs.


    LinkedIn: Joe Pistell

    Twitter:Joe Pistell


 
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