[Craig]

Originally Posted by Jeff Kershner

Homepage needs to get people to where they want to go and quickly. Not the page I work on for conversion.

Vehicle details is your prime landing page for conversion (in the sales side).

Is your site optimized and indexing strong then many people are finding your dealer website through back doors. Every page on your site should be optimized for conversion or easily persuade the visitor to the next step of conversion.

These answers here.......along with the best homepage advice I ever recieved from my good ol Uncle Joe "consider your homepage like a magazine cover, it needs to be pretty....but nobody spends time there." are the only things you need to know to improve your homepage.