Hi Karen, our campaign is using the site as a feature in our print, radio and direct mail and quite a few interactive ads. No
SEO aside from a very minimal PPC campaign budget under $300.
We've found the same thing with online contests, that's why we've made this one a little softer in the advertising... alot of no purchase necessary and "chance to win without ever stepping foot into the dealership". I hesitate to call it a "Grand Prize", its not so grand, but once folks fill out the form they are automatically entered into a weekly draw for "Custom Ford and GM merch" which we're costing out around $50/ week so theres gonna be some decent prizes, then their name is dynamically populated on to a ballot with their phone number for the $1250 accessories package draw which has to be brought into one of the dealerships. Their name is also populated onto a free car was coupon for our auto spa which we're spinning as "to clean up our bad taste".
We hope it works and only time will tell I suppose but if you case out something like
Grappone Automotive and consider they charge around $7,000 to fire it up (first time) about $3000 every event change... there has to be something to it.
Anyone see some glaring holes in our process and what we're doing? Its tough without the final video in place but it's fairly straight forwardI think. We're also setting up a showroom terminal for the folks who've come down without getting a ballot to enter and drop it off into the draw box at the accessories booth.
Hypercasting - Has anyone used it? 
Linear Mode
