The Wall of Shame

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The Wall of Shame
Online Dealership Marketing Support & Best Practices Discuss The Wall of Shame in the Websites, SEO, SEM, and Internet Marketing forums; Today's Print: 1,170 Specials "0 vehicles found" - Google Search = A Top 3 page on every dealer's site, what's on sale? Sooooo many dealers forget to update them! Are ...
      
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  1. #1
    Super Moderator
    Company: Sun Auto Group
    First Name
    Joe
    Join Date
    Apr 2009
    Posts
    2,032
    Liked
    354 times

    Default The Wall of Shame

    Today's Print: 1,170
    Specials "0 vehicles found" - Google Search=

    A Top 3 page on every dealer's site, what's on sale? Sooooo many dealers forget to update them!

    Are you a member of "The Wall of Shame"?
    Joe Pistell
    ...Award Winning Marketing Director for NY's Largest Used Car Dealer
    ... LinkedIn | Twitter | Used Car Dealerships in Syracuse,NY
    My ToolBox: DMS: ReyRey | Inventory Host: Homenet | Website: Homenet | Mobile Site: DealerFire | iPhone App: DealerFire | CRM: ReyRey | Video Host: Ooyala | PPC: Moore & Scarry | Inventory Tools: vAuto, Homenet | My Funky Lil' DR Search tool

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  3. #2
    Refreshed
    Company: Holm Automotive Center
    First Name
    Brent
    Join Date
    Jul 2009
    Posts
    84
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    0 times

    Default Re: The Wall of Shame

    Guilty! Took the specials down after C4C and hadn't got em back up...until now.

  4. #3
    Super Moderator
    Company: Sun Auto Group
    First Name
    Joe
    Join Date
    Apr 2009
    Posts
    2,032
    Liked
    354 times

    Default Re: The Wall of Shame

    One down... 1,169 to go ;-)
    Joe Pistell
    ...Award Winning Marketing Director for NY's Largest Used Car Dealer
    ... LinkedIn | Twitter | Used Car Dealerships in Syracuse,NY
    My ToolBox: DMS: ReyRey | Inventory Host: Homenet | Website: Homenet | Mobile Site: DealerFire | iPhone App: DealerFire | CRM: ReyRey | Video Host: Ooyala | PPC: Moore & Scarry | Inventory Tools: vAuto, Homenet | My Funky Lil' DR Search tool

  5. #4
    Administrator
    Company: DealerRefresh
    First Name
    Jeff
    Join Date
    Apr 2009
    Posts
    1,449
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    @
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    159 times

    Awards Showcase

    Default Re: The Wall of Shame

    Joe, CLASSIC search! I hope none of my dealers are part of that 1,169. I have to say..I doubt they are. We have a pretty tight process for tacking our specials pages. We have someone at the corporate office check it daily AND I have an RSS feed showing me the number of specials being listed on in their site at any given time (thanks to Ryan...if he's reading this).

  6. #5
    Serious Refresher
    Company: Press1toTalk
    First Name
    Drew
    Join Date
    Apr 2009
    Posts
    179
    Liked
    3 times

    Default Re: The Wall of Shame

    LOL

    But dealers are not the only ones. "There are currently no specials available" - Google Search=
    Drew Ament
    Press1toTalk.com
    Cell: 602-405-9630
    Office: 1-(866)-553-1859
    dament@press1totalk.com

    Want instant contact with your sales leads? Visit http://press1totalk.com and try the demo!

    Call tracking for the rest of us! Robust call tracking for alot less $$$ Call now and get special DealerRefresh pricing. (866)-553-1859 x100

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  7. #6
    Super Moderator
    Company: Sun Auto Group
    First Name
    Joe
    Join Date
    Apr 2009
    Posts
    2,032
    Liked
    354 times

    Default Re: The Wall of Shame

    JK, a RSS feed to your desk! Dammm... Too sweet!

    LOL Drew!

    Quote Originally Posted by DrewAment View Post
    LOL

    But dealers are not the only ones. "There are currently no specials available" - Google Search=
    Joe Pistell
    ...Award Winning Marketing Director for NY's Largest Used Car Dealer
    ... LinkedIn | Twitter | Used Car Dealerships in Syracuse,NY
    My ToolBox: DMS: ReyRey | Inventory Host: Homenet | Website: Homenet | Mobile Site: DealerFire | iPhone App: DealerFire | CRM: ReyRey | Video Host: Ooyala | PPC: Moore & Scarry | Inventory Tools: vAuto, Homenet | My Funky Lil' DR Search tool

  8. #7
    t: @axsnyder
    Company: DealerRefresh
    First Name
    Alex
    Join Date
    Apr 2009
    Posts
    1,574
    Twitter
    @
    Liked
    144 times

    Default Re: The Wall of Shame

    From the way things look, I think I'm going to put all 11 of our franchises up there soon. We ain't got no cars!

    But that is an awesome search string Joe.
    Pot-Stirrer and Writer at DealerRefresh
    Research & Development at Dealer.com

  9. #8
    Super Moderator
    Company: Sun Auto Group
    First Name
    Joe
    Join Date
    Apr 2009
    Posts
    2,032
    Liked
    354 times

    Default Re: The Wall of Shame

    It's the One Year Anniversary of "The Wall of Shame" & it's alive and well

    Google Search: Specials "0 vehicles found"

    Joe Pistell
    ...Award Winning Marketing Director for NY's Largest Used Car Dealer
    ... LinkedIn | Twitter | Used Car Dealerships in Syracuse,NY
    My ToolBox: DMS: ReyRey | Inventory Host: Homenet | Website: Homenet | Mobile Site: DealerFire | iPhone App: DealerFire | CRM: ReyRey | Video Host: Ooyala | PPC: Moore & Scarry | Inventory Tools: vAuto, Homenet | My Funky Lil' DR Search tool

  10. #9
    Refreshed
    Company: Large Auto Group
    First Name
    Matt
    Join Date
    Aug 2009
    Posts
    113
    Liked
    2 times

    Default Re: The Wall of Shame

    I found myself on page 3. Great.
    Pre-Owned Sales Manager
    Northern Virginia

  11. #10
    Super Moderator
    Company: Sun Auto Group
    First Name
    Joe
    Join Date
    Apr 2009
    Posts
    2,032
    Liked
    354 times

    Default Re: The Wall of Shame

    Google Search: Specials "0 vehicles found"

    ...and of course, when you add FaceBook to the query, you find Dealers that "had to" get social but don't walk their site daily.

    Get your house in order, THEN go social.
    Joe Pistell
    ...Award Winning Marketing Director for NY's Largest Used Car Dealer
    ... LinkedIn | Twitter | Used Car Dealerships in Syracuse,NY
    My ToolBox: DMS: ReyRey | Inventory Host: Homenet | Website: Homenet | Mobile Site: DealerFire | iPhone App: DealerFire | CRM: ReyRey | Video Host: Ooyala | PPC: Moore & Scarry | Inventory Tools: vAuto, Homenet | My Funky Lil' DR Search tool


 

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