What Defines A Successful Automotive Social Media Strategy

[Joshua Campbell]

DeNooyer Chevrolet | Facebook

[JoePistell]

I get over 200 customers a month that get to my website through my Facebook page. It can be a great tool if combined with a strong branding campaign. Facebook is the CRM of the future. Everyone and everything about them is on Facebook, and they just love to share. If you can harness a local community of friends you have a great free advertising medium. It's not easy, but when done right is better than word of mouth. DeNooyer Chevrolet | Facebook and I don't pay a dime for it. Now thats ROI

Joshua,

Nice work on FB. I know it's not easy. You have to commit to it and work it.

For a looong time, I've said "FB ain't free, it takes time and effort to work it AND I hope my competitors like FaceBook, because it'll take their eye off the ball".

Here is what I mean:

Your 2009 Chevrolet Suburban 1500 LTZ: 2009 Chevrolet Suburban 1500 LTZ Sport Utility 4D Used Car Details DeNooyer Chevrolet Albany Used Car Superstore, We Sell and service new Chevrolet's

It's a $46,000 used SUV. A customer is shopping you, finds the price and miles acceptable, but, he's upset that it DOES NOT have these options:

• Power adjustable pedals?
• 3rd Row Seating?
• tri-zone automatic climate control?
• Rear a/c & heat?
• Remote vehicle start?
• XM Radio satellite radio?
• 3rd Row Seating dvd player screen?
• Ultrasonic rear parking assist?
• Rearview Camera system?
• Bose centerpoint surround sound 10 speaker audio system?
• Bluetooth?
• Steering wheel controls for Radio/Cruise?
• Rear seat audio controls?
• autotrac 4x4?
• Assist steps?
• Power rear liftgate?
• Heated Power Mirrors?

I can keep going...

• Seating capacity-?
• stabilitrak stability & traction control?
• Front seats heated & cooled?
• Hd trailer towing pkg?
• Alloy wheels? If so, how big?

Dood, Your team don't even mention that it has ONSTAR!


Don't assume that folks know what is Std on the LTZ, hell, there are so many features & options, most chevy reps would forget some too!


Advertising rule #1: If it's not listed, then it's not there

[davidmoon]

If you can convince everyone in your market to buy a car from you, that's great too. It's not as easily done than said to tap in and harness the sharing power of Facebook.

When people click over from FB, what activity do they generally do? Are these new prospects, or repeat visitors?