What do Honda and Justin Bieber have in common?

[JoePistell]

This lens might not be all that relevant but Joe, if you starting selling shit tomorrow, I'd be buying..../snip/... It's a stretch to say this is similar to a newsletter, i get it, but it's in the same vein of thought in my head. Am I too off kilter with that?

Mitch, you took my lead, I was going to say that if we worked together and YOU are leading the newsletter charge, I'd walk away and KNOW that it's gonna work... 'cuz you have the TALENT and PASSION to knock it over the fence.

That being said, you're an outlier. 99% of the dealer body (me included) don't have a talented player that can take the ball and run with it. You have so much fun that readers would just love to go along for the ride!! Just to lock it up, if you do a Bieber spoof, I AM SURE a FORD will find its way onto your set ;-)

[terrencegordon]

...what we've mentioned on this thread is relevant: sending more relevant content based on database segmentation.

Idea being that the Beiber piece would go to the demographic that's more relevant than, say, the Shotguns and Pickups segment or Blueblood Estates segment, who might get a Hunting piece or a Real-Estate piece.

*LIKE*

[merritt]

Here's an interesting article from a guy that relies on email marketing for his business:

Why Smart Inboxes Scare Me - Marketing and Emerging Media

So how much has the effectiveness changed over time?