Hey everybody, we're considering dropping AutoTrader from our list of vendors. We've been a long time AutoTrader customer, but we have not seen the performance we'd like to for the type of money we're spending with them.
Our Used Cars Manager strongly supports keeping them, but we're not all of the same opinion. His salespeople have done a terrible job of marking advertising sources, so according to our CRM, we're only selling about 5 vehicles a month off of it.
Has anyone else dropped AutoTrader recently? If so, how has that affected your used car sales?