Should We Drop AutoTrader?

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Should We Drop AutoTrader?
3rd Party Leads and Automotive Classifieds Websites Discuss Should We Drop AutoTrader? in the Websites, SEO, SEM, and Internet Marketing forums; Hey everybody, we're considering dropping AutoTrader from our list of vendors. We've been a long time AutoTrader customer, but we have not seen the performance we'd like to for the ...
      
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  1. #1
    Getting Refreshed
    Company: Langs Chevrolet
    First Name
    Jason
    Join Date
    Apr 2011
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    Default Should We Drop AutoTrader?

    Hey everybody, we're considering dropping AutoTrader from our list of vendors. We've been a long time AutoTrader customer, but we have not seen the performance we'd like to for the type of money we're spending with them.

    Our Used Cars Manager strongly supports keeping them, but we're not all of the same opinion. His salespeople have done a terrible job of marking advertising sources, so according to our CRM, we're only selling about 5 vehicles a month off of it.

    Has anyone else dropped AutoTrader recently? If so, how has that affected your used car sales?

  2. #2
    Getting Refreshed
    Company: AWW
    First Name
    Ryan
    Join Date
    May 2012
    Posts
    32
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    7 times

    Default Re: Should We Drop AutoTrader?

    How much are you paying per month?

  3. #3
    Administrator
    Company: DealerRefresh
    First Name
    Jessica
    Join Date
    Nov 2012
    Posts
    180
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    Liked
    31 times

    Default Re: Should We Drop AutoTrader?

    Try peeking through here and see if it helps at all. Good luck!

    See You Later Autotrader!


 

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