DealerRefresh Automotive Technology Forums

Quick Search

Go Advanced

Member Login

Remember Me? Not registered? | Forgot Password
Follow DealerRefresh On...
 
Register
Welcome
Connect with Facebook
 
CRM, ILM, and Desking Support & Best Practices Need some help with something in your sales process? Are you having trouble with AutoBase, iMagicLab, WebControl, or some other system? Did a CRM vendor just launch something new? Post about it here.

Internet Lead routing by CRM or your own method?

View Poll Results: Who handles your lead-routing address?
I use my CRM company and have to make big changes if we switch 1 14.29%
We have our own address, so it takes me 5 minutes to change things 6 85.71%
Voters: 7. You may not vote on this poll

Reply
Old 11-28-2009, 05:52 PM   2 links from elsewhere to this Post. Click to view. #1 - Top
Alex Snyder's Avatar
Company: DealerRefresh
 
t: @axsnyder
Join Date: Apr 2009
Posts: 1,014
Send a message via AIM to Alex Snyder Send a message via Skype™ to Alex Snyder
Default Internet Lead routing by CRM or your own method?

Are you using your CRM company's provided lead address? Are your leads being sent to leads@crmcompanyname.yourname.com?

Maybe you should rethink this setup... Dealership lead routing procedure for CRM and ILM
__________________
Contact Us if you need technical support for DealerRefresh.
Alex Snyder is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiShare on FacebookGoogle Bookmark this Post!Bookmark to Squidoo!Twit this!
Reply With Quote
Old 11-28-2009, 06:28 PM   #2 - Top
Jeff Kershner's Avatar
Company: DealerRefresh
 
Administrator
Join Date: Apr 2009
Posts: 601
Send a message via AIM to Jeff Kershner
Default Re: Internet Lead routing by CRM or your own method?

We have our own (1) lead addresses (per dealer). And before being with a group I always excised this practice as well.

Something very simple and but often overlooked. This also provides and easy way to get an additional copy sent to your phone for backup. There are some CRM's that somehow, sometimes are not dependable enough to rely solely on their inbox for accuracy or speed of delivery.
Jeff Kershner is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiShare on FacebookGoogle Bookmark this Post!Bookmark to Squidoo!Twit this!
Reply With Quote
Old 11-29-2009, 01:53 AM   #3 - Top
DrewAment's Avatar
Company: Press1toTalk
 
Serious Refresher
Join Date: Apr 2009
Posts: 139
Default Re: Internet Lead routing by CRM or your own method?

I have been preaching this for YEARS (since the mid 90's when using the old MS SalesPoint), always use your own email address for leads and then have it forward/redirect to your CRM address - all for the reasons you pointed out Alex.

I also send an email to the the lead providers with something like:

Quote:
Please change the lead email address for XXX Dealer to salesleads@XXXdealer.com in ADF/XML format only.

Leads should not be sent or cc'ed to any other email address, nor sent in any other format. Any changes need to be requested by myself or the General Manager on file for the store. Please note this request in our dealership file.
The second line makes sure that you don't have a salesman call up and say "please CC all leads to my personal address at salesmanname@yahoo.com" - leave the store and now have all your leads being sent to his account.

--Drew
__________________
Drew Ament
Press1toTalk.com
Cell: 602-405-9630
Office: 1-(866)-553-1859 x100
dament@press1totalk.com

Want instant contact with your sales leads? Visit http://press1totalk.com and try the demo!
DrewAment is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiShare on FacebookGoogle Bookmark this Post!Bookmark to Squidoo!Twit this!
Reply With Quote
 
Reply

Tags
crm, ilm, internet leads

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


LinkBacks (?)
LinkBack to this Thread: http://forum.dealerrefresh.com/f5/internet-lead-routing-crm-your-own-method-543.html
Posted By For Type Date
Automotive Dealer CRM | Car Dealer BDC Business Management | Automotive Lead Management ILM This thread Refback 12-03-2009 09:33 AM
2009 November This thread Refback 12-02-2009 02:44 PM


 

1 2 3 4 5 6 7 8 9 10 11 12 13