- Dec 18, 2009
- 142
- 9
- First Name
- Mark
It seems like Response Logic attempts to do what we should be training our internet sales staff to do. If we want our sales staff to send out prices on the first email, shouldn’t we train them to do so? If we want our sales staff to send out alternative options, shouldn’t we train them to do so? If we want our sales staff to follow up, shouldn’t we setup our CRM properly and train them to do so?
I may be mis-educated on what the product can do because I have not taken a close look at it but from afar it looks like it is setup for a dealer trying to get their processes together. I could possibly see benefit for dealers that are just getting started in the internet arena.
Even if you can train the staff to quote 3 new cars and 4 used cars there is no way they can do it in under 10 minutes. There are a number of Dealers in the Baltimore area that are using it and the feedback I an getting is it changes the conversation with the customer from the beginning. Instead of it becoming a "beat my price" conversation it becomes a "what car am I buying at XX dealer" conversation