"For me, Twitter has become my source of content - mostly industry content and connections but that's more important and engaging to me than someone having a peanut better and jelly sandwich for lunch"
Isn't this the truth. I feel the same way you do Jeff. I spend most of my "social" time reading things that interest me professionally. Twitter has been a great source for me to meet and learn from some great people in our business. I find that facebook on the other hand has more pictures of my brothers frat parties!