AutoTrader.com BOB - What Has BOB Done for You?
- Thread starter Jeff Kershner
- Start date
- Jan 7, 2010
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- First Name
- Chip
Drew and Kelly, those bounce rates, pages per visit and time on site stats are mighty impressive!
- Apr 7, 2009
- 4,626
- 2,116
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- First Name
- Joe
Quality visits for sure. What if one in ten were buyers? That would be rightous ROI, and NO ONE would ever bitch 'bout cars and autotrader bills again.
What? Someone's thought about that? Autotrader and Cars.com need a link to a dealer website
Just wanted to post an update on this and get general opinions. Here are the same 4 stores again - with updated date ranges.
Something that goes without saying is that BOB and any referral traffic is directly affected by the vehicles you carry (duh), and the product package you are on with ATC.
I also want to point out that the direct link is just one piece of the puzzle. If you look at you multi-channel funnels, you would be surprised how often ATC actually pops up as a conversion source. People that are only attributing conversions to once source are missing the boat. Esp when they making digital advertising decisions that affect the site as a whole.
Something that goes without saying is that BOB and any referral traffic is directly affected by the vehicles you carry (duh), and the product package you are on with ATC.
I also want to point out that the direct link is just one piece of the puzzle. If you look at you multi-channel funnels, you would be surprised how often ATC actually pops up as a conversion source. People that are only attributing conversions to once source are missing the boat. Esp when they making digital advertising decisions that affect the site as a whole.
Last edited:
- Apr 7, 2009
- 4,626
- 2,116
- Awards
- 10
- First Name
- Joe
Wow Drew is back!
Had to book mark this one. I gotta close the doors, draw the curtains and mute the phones, 'cuz when Drew speaks there always diamonds in there!
I am printing and giving this to my wife... 'cause she never believes me!
But really, thanks! You put me on a pedestal that is just slighly too high
--Drew
I have tried to upload as full images... it keeps resizing them. Here is a link to download them.
http://press1totalk.com/uploads/2012.05.31.atc_bob.zip
- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
Joe since you have probably played more than anyone with advanced analytics,
Could you talk of a percentage difference in traffic from what dealers think they get from what they really get once the proper check points are in place? In other words (since you complain often of my English) what is the traffic a dealer gets from a 3rd party differ once they can actually check their funnels?
Could you talk of a percentage difference in traffic from what dealers think they get from what they really get once the proper check points are in place? In other words (since you complain often of my English) what is the traffic a dealer gets from a 3rd party differ once they can actually check their funnels?
