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"A prospect who is on the lot is a buyer" -- Ed Brooks
write it down :)
Customer = an entity who has bought from you.
Prospect = an entity who may buy from you.
And yet, dealers are spending billions (yes, with a 'b') on paid search.
Looks very cool, but for the life of me, I can't understand why they don't use a cyc wall in the booth and get rid of that ugly corner.
For many of my years at 'Big Orange' we sponsored charity golf outings for dealers with St. Jude's being the primary beneficiary. I've had the...
What do you think?
Are we talking about generating leads here, or about selling cars? Sales from leads make up the minority of most dealers sales. People who walk in...
@Alexander Lau - I believe that almost every (never say 'every') shopper today is an online shopper. Far less shopping occurs on the showroom...
Sometimes I wish I could be more loud and boisterous, but with my (fairly mild) aphasia (Google that shit), that is no longer part of my skill-set.
Sounds familiar, I wrote this almost 3 years ago;
"My sense is the winners and losers in the business, five years from now, will be predicated by...
@Rick Buffkin -
Why do you think that is? Is it simply that change is hard?
Keep an eye on Sonic as well - they seem committed
I don't think it will be easy - for MOST dealers. At least not today.