Attribution modeling - how are you all handling it?

[Zero Moment of Truth Inc]

Most dealerships are running digital marketing campaigns with multiple channels that include social media, pay-per-click advertising, display, retargeting, chat, video, etc. But many are still clueless about how many cars they actually sold as a result, and which bits of the marketing actually contributed to those sales. Enter attribution modeling.

Attribution modeling helps a dealer tie their marketing efforts directly to vehicles sold. Many current marketing campaigns attempt to infer vehicles are being sold via some form of equation regarding percentage of leads generated and/or SRP/VDP views. The problem with this assumption is that clients could be calling into a dealership, submitting form and chat leads and looking at tons of VDPs, but never making an actual purchase.

If a dealer wishes to determine how many cars they've actually sold from their marketing, they'll need to choose a marketing vendor that features a direct attribution modeling channel. Then they will be in a position to make much more informed decisions about their marketing. For example, ZMOT Auto couples attribution modeling with advanced custom analytics to optimize all marketing campaigns for vehicle sales.

How are you guys handling attribution? Any suggestions for linking marketing directly to sales?

 

[craigh]

So.. more advertising?
I propose both posts get removed.

 

[Jeff Kershner]

And I edited their "example" which made it a total sly pitch. We have enough of that going on across the other publications.

No first name. We are really cracking down on no fist names. If your profile isn't filled out properly and you come out of the gate with little to offer, or trying to sprinkle in self promos - you'll be asked to leave the group.

Maybe someone from zmot auto / Cardinale auto group will back track a few steps and figure it out.