- Mar 25, 2016
- 1
- 0
- First Name
- Lisa
I am researching to see if it worthwhile for an automotive dealer to be on Instagram. We are currently on Facebook and Google+. Any insight or comments about this would be appreciated.
Does anyone have any ROI stats or even "in market consumer post views" for Instagram? Without these, the only reason I would suggest that a client waste any money or time (which, as you know, is money) on Instagram is if (A) They are an OEM; (B) They are known for selling exotic cars; or (C) They have already maximized every other marketing source and their in-store processes are perfect.
Time and marketing budgets are finite resources and need to be allocated to those sources and activities that best drive the goals for the business. If the goal is to post cool pics that get "dozens" of Likes, then go for it.