- Oct 28, 2012
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- Chris K
I have to make a stand here as I can not quietly sit and abide the use of the term AI when we mean Automation.
Companies like Conversica are NOT building Artificial Intelligence. They are building email automation. The same way anyone can do inside of any ESP or even their own CRM.
They are not building a version of IBM's Watson as much as they are modeling their software after Hubspot.
Artificial intelligence (AI) is intelligence exhibited by machines. In computer science, an ideal "intelligent" machine is a flexible rational agent that perceives its environment and takes actions that maximize its chance of success at some goal.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks like email follow up.
Companies like Conversica are NOT building Artificial Intelligence. They are building email automation. The same way anyone can do inside of any ESP or even their own CRM.
They are not building a version of IBM's Watson as much as they are modeling their software after Hubspot.
Artificial intelligence (AI) is intelligence exhibited by machines. In computer science, an ideal "intelligent" machine is a flexible rational agent that perceives its environment and takes actions that maximize its chance of success at some goal.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks like email follow up.