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    Do you Protect your Internet Sales Staff from the floor?

    At my dealership, my internet salespeople get a salary, plus a flat fee if they set an appointment that eventually sells. The floor salespeople are paid commission on half of the commissionable gross profit, but get credit for a full unit sale (we have a unit bonus). One of the worries when we...
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    Lead-to-appointment set ratios. Internet/Phone ups

    How many e-leads do you typically receive monthly? Logged phone ups? Thanks, Tripdad
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    Lead-to-appointment set ratios. Internet/Phone ups

    I'm going to change direction, and go ahead and post some numbers...3 months worth. Hopefully, others will do the same, and we can all get a good idea of the averages so that we can set goals for improvement. Here goes... Phone ups: 61% appointments set 68% shown (of those set) So, out of...
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    Lead-to-appointment set ratios. Internet/Phone ups

    William, is this goal for internet leads, or phone leads, or a combination? Tripdad
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    Lead-to-appointment set ratios. Internet/Phone ups

    Being fairly new to the BDC side of dealerships, I am really not sure what the accepted "standards" are for lead-to-appointment set ratios. Specifically, my BDC handles all inbound sales calls where the customer does not ask for a particular salesperson. How many appointments should we be...
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    Do you Protect your Internet Sales Staff from the floor?

    At my dealership, we have a simple rule. If my department sets the appointment, we get paid. If we don't, we are out of luck. It affects both the floor salespeople and us fairly equally, as sometimes we get inbound calls from someone who has recently visited the showroom. We set, we get.