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  1. kurbain

    App?

    I know of great app that is about to launch this month. I could tell you, but then I'd have to kill you! :D (Feel free to get in touch with me if you really want to know more. I don't want to do any selling on Dealer Refresh...)
  2. kurbain

    Twitter For Your Dealership: Why & How

    Hi David. I agree with you that most people are on Facebook and much less are on Twitter. Certainly this is even more true in suburban and rural areas as Twitter is more popular in urban areas. But, there is a lot of value to be had with Twitter. So it is simply a matter of making sure you spend...
  3. kurbain

    Twitter For Your Dealership: Why & How

    Hi Jeremy - I am glad it helped. Many times people will follow you back when you follow them. Also, I might suggest adding your Twitter feed to your website, your twitter handle to your email signature, and adding your twitter handle to newspaper ads, service RO's and maybe even put a sign up...
  4. kurbain

    Twitter For Your Dealership: Why & How

    At first glance, Twitter might seem a bit silly. I mean, how much can you actually say in 140 characters? I have to admit, after much usage and experimenting, the value I have found in Twitter has been quite a surprise to me. So much so, that I figured I should help you get over that hump...
  5. kurbain

    Fanpage Dilemna - I need some smart people!

    Hi Ryan. I think it depends on a few factors. 1. How much time does the person or team have to spend on managing the pages. If it is very limited - 1 page to encompass all. You'd rather do a great job with one, then a poor job on more than one page. 2. Are the brands under the same roof, or in...
  7. kurbain

    What's the ROI on Being Awesome?

    Good Answers Alex & Ed! Thank you both. Zappos is pretty innovative. I hope more people take their stance. I have seen so many companies who bring people in and think they have to accept their bad behavior because of their "expertise". It's crazy! One bad apple can spoil the whole bunch -...
  8. kurbain

    What's the ROI on Being Awesome?

    Much Better! I can always count on you Dealer Refresh for a discussion. And yes, i took part in the poll right away! ;o) (As a marketer I feel it's my duty to do surveys for others). Do any of you think that customers can tell the difference between Authentic Awesomeness and a begrudgingly...
  9. kurbain

    What's the ROI on Being Awesome?

    I wrote a short, to the point blog about customer service with this same title. I was hoping for a discussion about it, but I think I posted it in the wrong community to get the discussion I am looking for. But, instead of posting the same thing here - as many of you are members of both - let me...
  10. kurbain

    Social Media Marketing Goals & Strategy. 6 Ideas to consider.

    Thanks for all the comments. I love to hear that you are encouraging customer feedback as part of your process. Even if you get some bad reviews - as we all know it can happen to the best dealership - this is a great opportunity to show your customers that you care when mistakes happen. Has...
  11. kurbain

    Does "Google Instant" kill Long Tail Search?

    Thanks Alex - we will certainly be watching closely. :o)
  13. kurbain

    Social Media Marketing Goals & Strategy. 6 Ideas to consider.

    During a recent re-evaluation of the social media strategy of our car dealerships I had an a-ha moment. Maybe I already knew it, but it did not come to me in the same scope as it has at this moment. Business is Business is Social All businesses have a business goal in mind when using...
  14. kurbain

    Does "Google Instant" kill Long Tail Search?

    I am not as concerned with this as you guys are. I don't think you're wrong in being concerned - but I am of the mind set that we will adjust our content as we go. Words are pretty easy to change. We've had many many "improvements" to technology that we have adjusted to just fine, and I see no...
  15. kurbain

    What is the Key Ingredient for a Successful Dealership Website? by Mitch Lipon

    Ed - you make a good point. You do have to have your cars displayed appropriately and easy to find (that is part of a "Great Website", no doubt about it). However, price is all depending on your dealer. Obviously you cannot be way over priced - but - what if you could create such a great...
  16. kurbain

    What is the Key Ingredient for a Successful Dealership Website? by Mitch Lipon

    What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of “ingredients†that could be argued as the most important. I’m sure if we conducted a poll the results would be quite...
  17. kurbain

    6 Ways to Waste Your Time on Social Media

    Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of: Subscribing to too many Blogs. I highly recommend that you subscribe...
  19. kurbain

    3 Main Reasons Why Dealerships Should Use Foursquare

    Wow! This debate really heated up nicely! Maybe it is too soon to say one way or the other how/where Foursquare is going to end up. It may die off. It may take off. It's hard to tell so early. If you can find a value in it, then by all means, give it a shot. It is important to believe in what...
  20. kurbain

    3 Main Reasons Why Dealerships Should Use Foursquare

    UPDATE I got a response, a very quick one. Yay! Check it out, this should help you guys too! "Sorry for the delay in getting your specials processed. We are doing our best to work through the backlog. To get you taken care of quickly, all you need to do is shoot us at [email protected]...
  21. kurbain

    3 Main Reasons Why Dealerships Should Use Foursquare

    Okay guys, I have been digging around today in loo of the issues you have had with getting onto Foursquare and I found this article from 10 days ago that shed some light on it for me. Foursquare Frenzy Basically they are experiencing severe growing pains. They still only have 27 people company...
  22. kurbain

    3 Main Reasons Why Dealerships Should Use Foursquare

    Foursquare is a Geo-location phone application that allows users to “Check-in†wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user’s friends to see where they are. Which is in essence letting everyone know...
  23. kurbain

    Facebook Connect integrated Website + Facebook Application & Social Media Strategy + Customer Messa

    Our team has recently put together a brand new package consisting of a Social Media Marketing package, a Facebook Connect enabled website, and a Innovative New Facebook Application. We are currently looking for beta customers, and just general feedback on our programs and packages. I've seen...
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