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  1. joe.webb

    #RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

    Pretty sharp - I dig this.
  2. joe.webb

    ActivEngage Are you already using AI for your dealership?

    ChatGPT (AIPRM) are decent for crafting (the beginning workings) of vehicle descriptions, new webpage content, and even replies to customer reviews. When it comes to the "A.I." (acronym used loosely) by the providers claiming to communicate with prospects, they're simply not fully-realized. As...
  3. joe.webb

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

  4. joe.webb

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    I'm still recovering from the last conference you and I attended together :) I've chosen to avoid Vegas this fall, and don't think I'll make it to ASOTUcon. I really wanted to attend the (local) MOPAR conference in Orlando this month, but I'll be visiting a client during that time. That is a...
  5. joe.webb

    Tesla Outsells Toyota In California

    I find it funny how Tesla is on a meteoric rise in volume of units sold, yet so much of the buzz in our industry is how EV sales are on life support.
  7. joe.webb

    AI Incoming Phone Call attendant for Sales Appt. Setting

    I regularly listen to sales calls received at my clients' dealerships and I would be shocked if any A.I. could understand some of the accents from rural Georgia, swamp country Louisiana, backwoods Alabama, and thick New Yorkers. I myself, who usually am good with accents, often have to give...
  8. joe.webb

    2023 YTD Retail Averages - WOW!!!!

    The folks that had the means to purchase MSRP and above did so last year, often without blinking an eye, and yet this year those in need of vehicles are almost worse off with the rising rate hikes. Affordability is becoming more and more the buzzword for consumers, and yet the vehicles we...
  9. joe.webb

    #RefreshFriday Let's Go To Summer Camp! | Joe Webb & Bill Playford - DealerKnows

    Hey Joe - We're going to be at Camp Blue Ridge in Clayton, GA!
  10. joe.webb

    Promoted Article DealerKnows Summer Camp - because a change of pace is needed

    Thanks so much for sharing, my man! Yes, we're super pumped about the keynotes we have lined up for our first event. (Just saddened you can't make it!... Yes, I am going to keep guilt-tripping you, Jeff).
  11. joe.webb

    Recruiting new talent

    Where I've had success finding quality sales and BDC agents (that tend to strive toward and achieve management positions in their departments)... 1) Military - typically very disciplined and willing to listen to and follow process to the letter. 2) College grad with journalism/theatre background...
  13. joe.webb

    Promoted Article DealerKnows Summer Camp - because a change of pace is needed

    Really appreciate you giving us the forum (pun intended) to promote it :)
  14. joe.webb

    Promoted Article DealerKnows Summer Camp - because a change of pace is needed

    Bro culture has killed conferences. What used to be learning from your peers has turned into over-the-top douchebaggery. DealerKnows has created an educational, fun, supportive and inclusive environment where your dealership's rising stars will bond with your store's executives, practicing...
  15. joe.webb

    ActivEngage Useful/thoughtful giveaway items?

    I've seen people fist-fight over colorful socks.
  16. joe.webb

    How are Google Vehicle Listing Ads doing for you?

    I think smart smaller groups are using them, because they're relatively cost-effective (for now). More has to do with what their digital marketing agency is handling it for them. If they just go with what the OEM is saying to do, or trust the most basic paid search strategies is enough for them...
  17. joe.webb

    7 Questions You Must Ask Before Planning Your Monthly Marketing Campaigns

    Marketing campaigns can be used to target a weekend, a week, a month, or a quarter. With many of our clients, we help them prepare for a new marketing campaign every month. This means a unique message across all advertising platforms focused on one specific purpose. It can be based around a...
  19. joe.webb

    Stop Multitasking in the BDC

    Dealership structure (BDC, Internet sales managers, or simply distributing leads to the sales floor) is typically determined by lead volume. How much a person can legitimately handle while maintaining a high level of performance and quality customer service. Dealership BDCs fail (and should...
  20. joe.webb

    SMS Marketing Automation Is Changing The Game

    I'm all for leveraging SMS automation for B2C campaigns as it is far higher in engagement from all I've read. However, there is always the need for the customer to opt-in. Do you have any data regarding expected opt-in rates of automated SMS campaigns, or are organizations purchasing lists of...
  21. joe.webb

    Going (did you attend) to Digital Dealer Virtual? What did you think?

    Rickroll’d: What Rick Astley Teaches Us About CRM Process, and What He Gets WrongOpens in new window | Joe Webb, President, DealerKnows Wed, Oct 7th, 2020 | 2:10 PM - 2:50 PM EDT | Dealer Ops & Leadership | Sales & Variable Ops | An "All-Access" Attendee Pass is required to register for this...
  22. joe.webb

    Old School Outdated Verbiage NOT to use in 2020

    Lingo is one thing. I think we're all accustomed to the vernacular of a dealership showroom. However, I think the question is what old school sayings need to get put out to the pasture. (Like "get put out to pasture". They're not even called pastures any more. They're fields or farms. :) Alex...
  23. joe.webb

    What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

    Involving SMS text is almost a requirement at this point. (Now we just need to hope the customer hasn't chosen to filter text messages to "unknown". :)
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