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  1. Brian Pasch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    Yes..agreed. What dealer's will see is that when they need to increase, NET NEW shoppers, it will not be from spending more on AdWords.
  2. Brian Pasch

    Google Store Visits Attribution Now Available in Google ANALYTICS!

    Ryan The challenge here is separately fact from fiction. Over 80% of store visits I have analyzed associated with the SEM campaigns buying the dealership's name or location. So, once you see that, it is clear that Google is not efficient in bringing incremental new shoppers to the dealership's...
  3. Brian Pasch

    Cable TV Advertising Survey for Auto Dealership Managers

    Cable companies are evolving their product offerings with digital advertising strategies for auto dealers. As more consumers "cut the cord" dealers can now advertise on multiple devices and follow local consumers everywhere! Consumers love the exclusive content that cable offers and dealers can...
  4. Brian Pasch

    TAKE POLL More Important, SEO or 3rd Parties

    Jessica, no we should not have to re-state the obvious. It's just that the survey is flawed. Both SEO and 3rd parties have to be in a comprehensive online marketing strategy. So, aside from click bait, the conversion has be already discussed. Dealers need a balanced budget and the education to...
  5. Brian Pasch

    TAKE POLL More Important, SEO or 3rd Parties

    I'm puzzled why you are justifying 3rd party fees based on newspaper day rates in the past. This could be the weakest argument in defense of 3rd party fees that I have heard in the past year. Don't use that when talking to dealers. You will get thrown out of the office.
  7. Brian Pasch

    TAKE POLL More Important, SEO or 3rd Parties

    Ed, this statement is correct. Dealers need to have a balanced approach to maximizing the visibility on the web. 10 years ago there were not so many choices. Today there are many ways in which dealers can connect with consumers. The missing piece to the discussion is the costs associated with...
  8. Brian Pasch

    I just cancelled CDK (cobalt) PowerBrand here's why

    @JoePistell thanks for suggesting the video. Yesterday I created a video to show dealers how to inspect their email marketing campaigns for similar concerns. For most email marketing reports do not have any data to judge the quality of the data. So I created this tutorial that should help...
  9. Brian Pasch

    Help define roles & responsibilities for digital marketing positions

    I would also like to add that my recent White Paper on defining the roles and responsibilities of a Web Presence Manager is now available for download: http://www.pcgconsultingservices.com/web-presence-management/
  10. Brian Pasch

    Who's Going to DSES? Speak up!!

    I will be presenting on Monday Afternoon. My topic is "The Future of SEO: Web Presence Management." I'm very excited to discuss my current viewpoint on the merging of digital marketing silos into a Web Presence Management team. I'll make the case that we should drop terms like SEO and SEM...
  11. Brian Pasch

    Help define roles & responsibilities for digital marketing positions

    Thanks Jeff for bringing the conversation into the forums. I would like to see how other members of the DR community with enhance this grid. Yago, thank you for the mention and the printed version of my book is available for purchase here: Home | Mastering Automotive Digital Marketing
  13. Brian Pasch

    BDC Phone Training

    A great one is PhoneNinjas – Advanced Phone & Internet Training
  14. Brian Pasch

    Google Cars Program To Expand To Phoenix

    Kevin...that brings back fond memories...
  15. Brian Pasch

    Google Cars Program To Expand To Phoenix

    Dealers are very interested in the Google Cars program, and honestly we have been getting very little new information since Michael Rose presented at the 2013 Digital Marketing Strategies Conference (DMSC) in February. The word on the street is that Phoenix Arizona is the next city where the...
  16. Brian Pasch

    Cars.com Followup Emails With Other Dealers Inventory

    Bill, have you contacted Cars.com for an explanation?
  17. Brian Pasch

    share your videos here

    Here are 3 videos our team made for Friendly Honda Friendly Honda: We're REALLY Friendly - YouTube Friendly Honda White Castle - YouTube Friendly Honda Lie Detector Test - YouTube and by the way...greetings from Amsterdam. Regardless of where I am traveling, I always check-in with...
  19. Brian Pasch

    No more IMG tag on Craigslist

    Yago, do you expect to see a significant decrease in clicks back to dealership websites as a result of this change?
  20. Brian Pasch

    NADA 2013

    PCG has a booth at NADA #137...very close to Jerry Thibeau's booth. Of course I hope to see many DealerRefresh friends at DMSC. I'm pumped about the Dealer.com breakfast on Friday morning before NADA starts, where Alex Synder and some top DDC execs will be providing a sneak peek at their new...
  21. Brian Pasch

    Should We Drop AutoTrader?

    Jason I am completing a 7 month study with shared clients of PCG and Autotrader to answer the question that I am often asked, which is the same thought you are having: What is the true ROI of Autotrader? If I am doing good SEO/SEM campaigns, do I still need to use sites like Autotrader.com...
  22. Brian Pasch

    Is anyone using mobile credit application tool?

    Any help would be appreciated. Brian
  23. Brian Pasch

    Google Reviews Disappeared!?!?!? What's the deal?

    I have 20+ dealers that have lost reviews. I have been working with Google to get some answers. As soon as I get the answers I will share them here. It seems that about 10 days ago they implemented something that whacked good reviews from upstanding dealers.
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