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  1. Bill Simmons

    Does TV Advertising Still Have a Role in Car Sales?

    Yes it is and requires a bit of manual labor. Sometimes when presented with budget challenges from the DP that doesn't want to spend money on attribution tools, you have to figure out workarounds. I have seen demos on most of the tools that you mentioned and really like them. Unfortunately never...
  2. Bill Simmons

    Does TV Advertising Still Have a Role in Car Sales?

    There is absolutely a place for TV in a dealer's' advertising mix in my opinion. The way that I used to measure or prove that it had an influence was using the Annotations feature in Google Analytics. Our agency would send me the scheduled dates of the airtime for our TV spots for all of the...
  3. Bill Simmons

    Cadillac Book Luxury Subscription Service

    I am surprised there hasn't been more of a discussion on this since the dealerships are not involved. Will be interested to see how this plays out with the State's franchise laws since they are bypassing the dealer.
  4. Bill Simmons

    Website tool that shows Retail Book Value on SRP/VDP

    Does your inventory provider not offer bookouts? Most of them do and we worked with our website company to display the prices that way you are asking: KBB Retail, Our Price, You Save $XXXXXX
  5. Bill Simmons

    NADA 100, will you be there? Where will we find you?

    Arrive Wednesday afternoon and headed home Saturday. Short trip for me but look forward to seeing some of you while there.
  7. Bill Simmons

    Fall Conference Season Roll Call

    I'll be at Digital Dealer and look forward to seeing everyone. DSES in the Fall is a possibility but not sure yet.
  8. Bill Simmons

    what do dealers do with leftover used key fobs?

    Keyless remotes and owners manuals have a way of multiplying for some reason in car dealerships. At my old store, my parts department had an eBay store setup for selling accessories. We started listing the manuals and remotes there and was pleasantly surprised at how well they sold. Since we did...
  9. Bill Simmons

    TAKE POLL Is Mystery Shopping your Dealership Enough? Good- Bad?

    Is it good? Yes. Is it enough? No. Our guys get mystery shopped enough from our various manufacturers and it can wear them out getting those reports. Even when they did a great job! It is sort of deflating to them to find out the manufacturer was wasting their time. Instead of my managers...
  10. Bill Simmons

    Online Shopping to Online Buying

    I think most of us here agree with this. We have a couple of the online deal making products being used at a couple of our stores. Customers who choose to enter that process buy at a very high rate. I will have research how many people start the process but "abandon the cart" though. I don't...
  11. Bill Simmons

    New Toyota MAAP Pricing Trainwreck

    We noticed a decline for the first couple of weeks in January having everything at MSRP less rebates. We then decided to price with discounts off of MSRP that were MAAP compliant. As @Rick Buffkin mentioned, we also changed the default new car comment to "Reduced Internet pricing available...
  13. Bill Simmons

    NADA Recap: Connecting With Buyers in a Mobile First World

    @Chris Leslie It did. Original post has been revised.
  14. Bill Simmons

    TAKE POLL NADA 2016 Takeaways - Let's Hear About It..

    Did you attend the recent NADA Convention? If so please share what you learned. Any new ideas or processes taught in the sessions? What new silver bullets, tools, or shiny objects were available on the vendor floor that have value to you? Unlike other industry conferences, there did not seem...
  15. Bill Simmons

    Favorite Non Auto Technology/Software?

    @Alexander Lau Thanks for the tip about Needtagger. It appears they have enough business for now according to their website.
  16. Bill Simmons

    Pinterest for your car dealership

    Agreed on the time consuming part of these types of networks. I do not see Pinterest talked about in the car dealer community as much as it once was. The new one that I see a lot of dealers trying to get followers for on Twitter is Snapchat. Maybe I'm missing something about the platform but I...
  17. Bill Simmons

    The shit hit the fan

    I appreciate all that you guys do. @Jeff Kershner Let me know how I can help with the copy/paste project to help get you back up and running. Happy to help.
  19. Bill Simmons

    The competition is who and they're doing what???

    None of these dots connect to a franchised new car dealership. Yet. It will be interesting see how all of this plays out. State dealer associations need to be planning for the franchise agreement battleground.
  20. Bill Simmons

    TrueCar names AutoTrader veteran Chip Perry as CEO

    If they were trying to calm the fears of investors, mission accomplished if you look at today's stock chart. Will be interesting to see where it goes after Chip has been in place for awhile.
  21. Bill Simmons

    Written policy for texting customer from personal phone

    Thank you @Alex Snyder Great points and appreciate the feedback.
  22. Bill Simmons

    Written policy for texting customer from personal phone

    Bumping this thread to ask a question. Do any of the dealers here have a written policy that your salespeople sign regarding texting from their personal cell phones? Does the policy alert them that they may be liable to participate in any fines the dealership may receive as a result of their...
  23. Bill Simmons

    Carvana?? Who and What are they?

    It is certainly newsworthy! My Feedly news reader has shown me stories about the vending machine today from Gizmodo, The Verge, Engadget, Jalopnik, and Automotive News. A quick Google news search shows the article has appeared 1300+ times on different websites today...
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