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  1. Alex Snyder

    CarsForSale.com.....WOW

    I've been researching as a customer and continue to get their results in my organic Duck Duck Go SERP. However, when I click on their results, it is just an SEO landing page. A few times, I have not been able to click into a way to search for vehicles. I'm guessing they have some landing...
  2. Alex Snyder

    You move 16 tons, what do you get?

    My wise used car manager from 30 years ago :unclejoe: used to say, "80% of people don't buy what they set out to buy." 30 years later, I'm no longer pounding pavement and can look at nationalized data to prove him right. The answer to "why a person does something" is impossible. My theory...
  3. Alex Snyder

    #RefreshFriday Vendor Tracking & Reviews Making a Comeback | Jon Berna w/ LVL UP Auto

    :rofl: right! Like you, I thought it would blow up too. It looks like GA4 ignored your work yesterday.
  4. Alex Snyder

    You move 16 tons, what do you get?

    If you've been out of the business for a few years, it is understandable that you wouldn't know options exist to automate equity mining. You can let the technology identify the right customers in equity and configure it to target the cars you want. Then, it sends the offers out digitally (text...
  5. Alex Snyder

    PR & News 84-month auto loans are accounting for one-fifth of all new-vehicle purchases

    It isn't about the long-term repair cost but more about rolling negative equity. Regardless of the term people finance, they still get new car fever after 18 months. And they're still finding ways to cure that fever. The main question I have is when are too many buyers stuck in their cars to...
  7. Alex Snyder

    Finance source for smaller dealers

    Two things: Thank you for giving DealerRefresh an example of the right way for a "vendor" to participate in a thread. You're on topic and presenting something useful in a way that doesn't come off as a sales pitch. I'm very curious in how your services work for my other company (FRIKINtech)...
  8. Alex Snyder

    A different approach to dealer website/chat AI? Ever heard of Seezar?

    I’m stoked! @Seezar is going to be a guest on RefreshFriday next month.
  9. Alex Snyder

    Telemarketing /Lead Generation System

    Volie
  10. Alex Snyder

    How's your Tax Season panning out?

    I'm not saying it is happening here, but it is super easy to get hung up on the negatives. Human nature is more concerned with the bad than the good... it was a good way to evolve, so we'd be worried about dangers.
  11. Alex Snyder

    Buying Center CRM?

    Speaking from a vendor perspective, it was VERY recent that a larger population of dealers have gotten into the acquiring-from-consumers game. Solutions are hitting the market to address this, but it will take a little time to get it all sorted. Vendors will follow the money.
  13. Alex Snyder

    Looking for a new digital retailing vendor to replace AutoFi

    Are you looking for a digital retail program that puts customers into a tunnel of workflow less than 5% actually get through, or are you looking to put payments on your website and generate leads?
  14. Alex Snyder

    Announcing: LVL Up Auto - Vendor Management Platform

    That development pace is so much fun when you're getting started! Also waaaaay easier when you keep your engineering team smaller. Too many engineers = too little innovation. If you hear a tech company bragging about how many engineers they have, run!
  15. Alex Snyder

    A different approach to dealer website/chat AI? Ever heard of Seezar?

    I played with the BMW site's chat you referenced. Wow, the responses were far better than anything I've seen from a human. And I was intentionally vague with it. Like telling it I wanted a fast car and stuff like that. Two issues: It is wordy In many cases, it didn't provide a next step for...
  16. Alex Snyder

    Wow - new photo filter PERFECT for cars

    I'm heavily thinking about buying this filter for my Fuji X100VI and letting it live on that camera. My purposes are very different, but this thing would ROCK vehicle photography. It is called the Everyday Filter by PolarPro in collaboration with one of modern photography's biggest badasses...
  17. Alex Snyder

    Marketing Opt Out

    The key to postcards (and I agree postcards > over regular mail) is the targeting. Traditionally, dealers will spend $10,000 on a single mailer, which is a spray-and-pray strategy. Little time is spent culling the list of customers to target. When postcards are part of a flow for a specific...
  19. Alex Snyder

    Ryan Everson has a NEW Job!! -- CONGRATULATIONS!

    Ding dong the bot is gone!
  20. Alex Snyder

    Marketing Opt Out

    Most DMS systems have an opt-out label that can be passed to the vendors consuming that data. The PITA is getting the opt-outs from those other vendors. Of those vendors you've listed eLead is the only one who may be able to pass something like that back to CDK. Mailchimp* certainly isn't...
  21. Alex Snyder

    Websites

    Thanks for the research. In my dealer days I looked at home pages, VLPs, VDPs, About, and Specials pages on my desktop when visiting other dealer sites. Those were the things I cared about then. Since becoming a civilian, I skip the home page, try to turn off all the location-allowing...
  22. Alex Snyder

    Websites

    Is Toyota requiring a specific service scheduler? I keep coming across the same one on many Toyota stores and the mobile experience is baaaaaad.
  23. Alex Snyder

    Anyone Have Experience with the SEO offered by OEM Website companies?

    That's smart; put this whole community down. And you're breaking DealerRefresh rules with your unsolicited sales pitch.
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