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  1. J

    See You Later Autotrader!

    You sound like I'd probably walk out on you too! In all seriousness, each will perform differently for different markets. I have found that through my own Google Analytics though, Cars.com typically balloons their numbers significantly. We run similar reports but run it as cost as a...
  2. J

    FordDirect offering Clickmotive solution - Good? Bad? Ugly?

    Tis the season for looking at everything we're doing with a fine tooth comb. The owner just got back from a Ford Dealer intro meeting, and is hot and heavy on the Clickmotive solution provided by Ford Direct. Who has signed on? I'm looking specifically for Ford feedback in regards to the...
  3. J

    Bounce Rate

    Welllll does wanting to be more aggressive in PPC count? I've got a pretty small budget so I'm careful with the dollars. I think the dealer is finally becoming convinced that TV isn't cutting it anymore. Maybe I can snag a few of those dollars my way.
  4. J

    Bounce Rate

    That is a good point about a low bounce rate. Is there even really a formula? In my six years I've noticed a few things - our leads are decreasing a bit, sales are consistently growing, and web traffic is up. Part of it may be attributed to market size. Lansing isn't quite NYC either. I do...
  5. J

    Bounce Rate

    The only reason I like craigslist is for the great site traffic I get! Make them nose around a little for some information - they might find something else they like too, and you've already got the full listing on Craigslist, right?
  7. J

    Bounce Rate

    Google Analytics provides days of information. Without getting overwhelmed I make a point to monitor traffic, pages viewed, time on site, and bounce rate if I don't look at anything else. I've never been able to find a benchmark bounce rate. What's good? I just got down to 15% - typically...
  8. J

    Why is Hiring So Hard?

    We do everything you've mentioned - great reputation - benefits - 5 day work week, etc. I've come to the conclusion its way easier to collect an unemployment check than it is to actually get up in the morning and earn a living! We ended up emailing our entire CRM database an SOS. Got a lot...
  9. J

    Why is Hiring So Hard?

    Just reaching out for any advice on hiring good candidates, or even finding candidates in the first place to interview. It's never been harder to find good people, and its odd considering the unemployment rate is so high! Just wondering if we could share any tips or hints as far as websites...
  10. J

    Digital Marketing Assistant - Lansing MI Market

    Grand Ledge Ford Lincoln is hiring a Digital Marketing Assistant/Internet Lead Manager to help us manage and maintain sales growth at the dealership. Car sales experience with strong web acumen is preferred. Please email your resume to Jill (jill[at]grandledgeford.com) highlighting your sales...
  11. J

    Getting Online Reviews

    The first rule about sales people is they do not do anything without monetary benefit. Or food. You bribe them. I started with baked goods to get us going, and now we do monthly drawings for something - gift card, TV...etc. I hope your dealer recognizes the importance of reviews and will...
  13. J

    Why are the leads so crappy ?

    You can't let yourself get caught up in a few bad apples! I would also be interested to hear what lead providers you have. We get solid traffic from Autotrader with little to no issue on quality. If you want to increase sales volume you have to have processes in place to encourage that, not...
  14. J

    I LOVE DEALER REFRESH!!! CALL TO ALL VENDORS!!!

    Your company has been pretty good so far - I didn't mean to direct that specifically at you. I hope to do business in the very near future! There are a lot of vendors that do run with old car guys, or barbie bimbos. I crave being sold something by somebody who knows what they're talking...
  15. J

    I LOVE DEALER REFRESH!!! CALL TO ALL VENDORS!!!

    I'm ready for chat, just waiting for Active Engage or CAO to blow me away. You both keep teetering, and it just never happens. CAO had me hook line and almost sinker at DD. Sadly, nobody followed up this week. While we're on the subject of vendors, why do you all keep hiring old car guys...
  16. J

    Digital Dealer Conference

    It was my first DD and I was overwhelmed and happy with most of it. Still sorting it out in my brain! Biggest disappointment was the opening session for me - to have 3 heavy hitters sitting up on a panel like that...felt their insight was a bit wasted. And I'll agree with Jeff - much is 101...
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