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  1. ErdmanMotors

    Marketing Agency Recommendations

    Looking for some recommendations from the community for full service marketing agencies. We are a Toyota and Nissan dealer in the Central Florida area and have been handling all the marketing in house with the exception of SEM. We're looking for recommendations on agencies to help with...
  2. ErdmanMotors

    New Toyota MAAP Pricing Trainwreck

    As I'm sure most of you know Toyota just went to the new MAAP pricing guidelines which limits the allowable advertised discount on any new Toyota. In my market discount has been a driving factor ie ($8K off an a new Camry). Since we are in a smaller market on an island we relied heavily on...
  3. ErdmanMotors

    Making sense of KPI's and all that jazz

    Quick background, I have been working with my dealer group for 5 years, 2 yrs as System Admin and 3 years as Digital Marketing Manager. I have made several changes over the years with our partners with our websites, CRM, getting us up to speed with SEM campaigns, chat etc none of which were in...
  4. ErdmanMotors

    How to export data from 6910 report?

    When you get to print command select no, then "Y" on hold...enter, enter, enter, enter. Once the report is done "B" to back out. Hit ALT+R+W (Run Download Report Wizard) Then select report, options: lines to skip 1 make sure your column division are correct the next through then change target to...
  5. ErdmanMotors

    share your videos here

    We're getting into new car walk arounds. What do you guys think? Constructive criticism welcomed.
  6. ErdmanMotors

    SEM Management Any ReachLocal users?

    Better late then never but one of my dealerships is finally getting into PPC and Remarketing. We do not have anyone in house who can handle it so we are looking for a cost effective 3rd party to help us out. At digital dealer I heard reach local thrown around some but after contacting them and...
  7. ErdmanMotors

    Hiring - IT Administrator with automotive experience

    We are looking to hire an IT administrator to cover a three dealership autogroup in Merritt Island FL. Description We are currently looking for an IT Administrator with experience with Reynolds and Reynolds. The ideal candidate would also have knowledge of Lexmark lazer printers, contract...
  8. ErdmanMotors

    New marketing manager needs help

    I have recently transitioned from an IT position in a group of dealerships (Toyota, Nissan and Cadillac) to a marketing position. I just started on and off helping with the websites, getting and optimizing leads, and streamlining our internet sales process and after almost a year of this...