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  1. eddyshaf

    Unique Opportunity with startup company

    Looking in the Austin, TX area for someone familiar with automotive dealerships and management. This is a commissioned outside sales job with a base salary and car allowance. Also, need detail-oriented individual for account management. www.nuvinair.com Please email me directly -...
  2. eddyshaf

    8 Tips for Buying Your Next Car for Less!!!

    Ran across this article recently and felt compelled to reply - pasting entire comment string here because I have no doubt that he will be removing my comments after my latest reply. My question for you guys is - am I crazy for engaging with this guy? Do so called "financial advisors" like this...
  3. eddyshaf

    Long Term Follow-up - Does it really matter?

    @yagoparamo - I call it the "dodge, bob and weave"
  4. eddyshaf

    Long Term Follow-up - Does it really matter?

    "most customers didn't respond to sales people because the information sent was irrelevant." This is the most significant takeaway for me - not for this particular discussion...would probably fit better in this one...
  5. eddyshaf

    Long Term Follow-up - Does it really matter?

    Strategy is not the strong point of most salespeople - as Hunters we are sell what you can see, not see what you can sell... This thread was started to specifically address Ghost Leads - and in that Life Cycle, the customer has done nothing, essentially, after lead submission. What is your...
  7. eddyshaf

    Long Term Follow-up - Does it really matter?

    @usedcarricky - thanks for the AWESOME image to accompany your comment!! I also very much appreciate your feedback on this issue - amazing that 90% completely stop after 7 days - astonishing in fact. Are you specifically referring to emails sent from the sales person via the CRM or the...
  8. eddyshaf

    Your First Response - what are you trying to say?

    @yagoparamo - I think that you have hit on one of the most misunderstood areas of internet sales...lead source and how that should indicate the tactic/response which will increase engagement rates. And not just lead source like is it Cars.com or Autotrader or the dealership's website, but the...
  9. eddyshaf

    Long Term Follow-up - Does it really matter?

    @Joe Webb - I appreciate your very generous offer to share that type of proprietary data with the group - thanks for stepping up!!
  10. eddyshaf

    Long Term Follow-up - Does it really matter?

    My personal experience with closely tracking engagement metrics across several stores within a group via manual documentation in the BDC is that the engagement rate approaching 80% is accurate. Also able to confirm and duplicate those results with a high volume Chevrolet Dealer in Mexico. In...
  11. eddyshaf

    Your First Response - what are you trying to say?

    @yagoparamo - I don't think anyone would ever accuse you of being a smart-ass :cool: What if there is no stated question?
  13. eddyshaf

    Long Term Follow-up - Does it really matter?

    @Jeff Kershner - I am not sure that the 50% engagement rate on new leads is accurate - my recollection is that it is higher, but perhaps @David Marod can clarify for us.
  14. eddyshaf

    TAKE POLL 3rd Party Leads - Do you TRUST them?

    Jeff - you and I have discussed 3rd party leads many times and my opinion has always been that they are the least valuable of all types, but that is not to say that they have no value at all. My belief is that using one source for third party leads to target a specific area for a specific model...
  15. eddyshaf

    The new Stealership is in the Internet Department

    I will post the same reaction here that I had when I ran across this on CarBucks Facebook group... I gotta say that with just a brief glance over his previous postings and a look at his website, I am not going to put a lot of weight behind anything this guy says. He appears to be a dealer...
  16. eddyshaf

    How's you're 55+ old parent or grandparent USING their smartphone?

    My parents will turn 70 this year and they use their smart phones for pretty much everything I do - texting, words with friends, web search, reading reviews, Google Maps - the works. That being said my wife's parents have a flip phone and the only web enabled device they own is a Samsung Tablet...
  17. eddyshaf

    Long Term Follow-up - Does it really matter?

    @David Marod - Thank you so very much for contributing! To clarify and restate to make sure I understand - If a lead is going to engage it almost always occurs in the first 14 days? My comment - this is in line with my personal experience :yabuddy: More than 50% of all leads don't engage...
  19. eddyshaf

    Long Term Follow-up - Does it really matter?

    That is certainly one possibility and was alluded to in @jakewirth 's response when he indicated that the majority of the eventual engagements with his ghosts occur around the two week mark with the simple reply that the consumer has bought elsewhere. I can think of several reasons why a lead...
  20. eddyshaf

    Long Term Follow-up - Does it really matter?

    Meaning that they submitted multiple leads and purchased elsewhere which is why they ghosted you in the first place??
  21. eddyshaf

    Long Term Follow-up - Does it really matter?

    @jakewirth - thanks for your thoughtful and detailed response - I really appreciate the feedback! On number 4 it is not so much the negative customer response as the futility of the effort which may erode enthusiasm and morale, or even worse, making these efforts could be taking away from the...
  22. eddyshaf

    Long Term Follow-up - Does it really matter?

    Not trying to rush you - more trying to get more eyeballs on this thread :bump:
  23. eddyshaf

    Long Term Follow-up - Does it really matter?

    Looking forward to seeing the data generously offered by @David Marod - also still looking for feedback from all of you - Have you ever dug into how many of the ghost leads you receive every month ever engage with long term followup efforts??
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