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  1. mikesayre

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    Not sure yet, being told ATC is a split over march-april but comparable to the others. Haha yeah I thought you misspelled your's :cool:
  2. mikesayre

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    Wow that's a nice move, very much appreciated! Truecar, Autotrader, Cargurus, Edmunds.. we have numerous important local partners also making consolidations with us! (y) Anyone keeping track?
  3. mikesayre

    Has anyone looked into marketing platforms for automotive?

  4. mikesayre

    Old School Outdated Verbiage NOT to use in 2020

    Sorry these reddit comments are gold.. look at this one :popcorn:
  5. mikesayre

    Old School Outdated Verbiage NOT to use in 2020

    I read verbiage, so I thought this would be about car dealer slang maybe, so there's a list below. I've heard of some of those terms but alot are new to me. I wonder how many slang terms are out there, and how they differ across the country? Anyway on the sales end and communicating with...
  7. mikesayre

    Your presence is your leverage

  8. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Yeah the OTT and CTV would be interesting on your own shopper audiences, wondering how that would work on all the networks? YouTube video ads would be available though, plus facebook ads, so that would cover the majority of shoppers off-site. Didn't think about email, that would be nice for...
  9. mikesayre

    Looking for some CRM user feedback - which one?

    Hey Tony, all of those choices look great, the tech is all pretty close, the partnerships of the people, training & ongoing support behind the platforms are very important too. There are some very knowledgeable CRM experts out there on DR, @john.quinn @Alex Snyder and more with great insight...
  10. mikesayre

    Let’s discuss Automotive “Experts” embarrassing misogynistic ad

    Just when you think your faith is restored in the humanity end of the automotive business.. BAM!! This email ad could have been marketed tastefully with humor. Did anyone think how many women are in this business and how they would feel about it? I really don't believe this is the viewpoint...
  11. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast. The one...
  13. mikesayre

    The New Tesla Truck - What do you honestly think?

    I think @joe.pistell put it best, it's a whole new breed of cat. I love it. Anyone see the F150 vs Tesla Truck video? It hurts me but wow.
  14. mikesayre

    Tik Tok, what's your plan?

    Funny you brought that up, I just installed over the weekend and appointed my 12 year old daughter as the VP of Tik-Tok Training to help me out. I have no idea yet, it seems like the new vine..? I think gifs and video would be the best content and then share that out to your network..? Snapchat...
  15. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    That's true, and many times the lack of buy-in is deeper if it's a OEM forced venture, so having someone oversee it is lost in short time. If payment accuracy is an issue or can vary by that much it hurt's the brand too. I think cases and stories like this are what scares dealers off about...
  16. mikesayre

    Customers want more VIDEO - What is (or would be) your strategy?

    Nice walkaround demos. Now all they need are video chat buttons on the website to connect live..
  17. mikesayre

    Lead wall on your website

    Those are nice increases to get a price, with those conversion %'s it must be presented well to the customer as added benefit too, like: Save your information for later, get price alerts, speed up your delivery/store visit process, get configure/payments, etc. Any shopper attribution data to...
  19. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Glad you brought up Webrooming, I think it's is the ground zero of where the fear of payments on the website originates with some dealers. Having real personalized payments and a variety of options for the shopper to configure themselves, might help with the shopper honing onto a single payment...
  20. mikesayre

    Customers want more VIDEO - What is (or would be) your strategy?

    Not sure how I missed this thread, man I'm slipping, any way this is ^^ How could this be done while providing effectively managed communication options for shoppers online, in real time? I'm like chatman here throwing out a chat signal.. any digital retailing & video chat options out there?
  21. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Glad you brought up real estate, it's a high value item, and I think it might be a similar philosophy. Just a simple search on rentals in a zip code with a payment range on...
  22. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Yes agree, more options are better! The fear is losing or reducing conversions by displaying any payment option or tool on the website. If 3 competing dealers around you have payments but you only have price, all being equally competitive, does it help, hurt, or matter at all?
  23. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Good point. I would think some shoppers are scared away. It would also depend if every other dealer in your market is pricing new inventory and you aren't, I don't think that's optimal. I know for me with online shopping, if I don't see a price or get a weird vibe about trying to get helpful...
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