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  1. ryan.gerardi

    What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

    Voicemail is a great branding tool if anything.
  2. ryan.gerardi

    What are some trends you see threatening Fixed Ops revenue in 2020?

    Not really sure the purpose of your response, @Jeff Kershner, but maybe others might have had an opinion. Is the DR Forum not meant to be a place to talk about industry trends??
  3. ryan.gerardi

    2020 Planning, Speculating, Budgeting, and Forecasting

    With 2020 on the very near horizon, I am interested in knowing what dealers here on DealerRefresh are evaluating or scrutinizing as 2019 comes to a close. Fixed ops seems to have become a popular topic of conversation over the last year, and the term Digital Retailing sure went through the...
  4. ryan.gerardi

    What are some trends you see threatening Fixed Ops revenue in 2020?

    According to a recent report by RevolutionParts, crash rates in automobiles have been decreasing over the last several years and are expected to continue as much as 12% year-over-year over the next 5 years. This is no surprise with radar and sensor technologies, ride share apps, and backup...
  5. ryan.gerardi

    Redesign 2019 is LIVE

    Congrats on the makeover. Looks sharp! You guys didn't seem too excite about it on the show today, though.
  7. ryan.gerardi

    Where is Amazon going with this?

    More likely Amazon will go the route they did in the grocery business - acquire a major brick and mortar and then integrate concierge services. Keep in mind, Bezos' interest in automotive is more on the investment side right now into startups like Rivian which will benefit Amazon at the fleet...
  8. ryan.gerardi

    How much of the used car market remains for Traditional Auctions?

    By some estimates, there has been up to if not more than a 40% drop over the last 10 years in the volume of used cars that pass through traditional (physical) auctions. This of course is because auctions have moved online. It's just more efficient to go online and target the cars you want and...
  9. ryan.gerardi

    Finding the "Perfect Shopper" (within 30 Days)

    In this article on Ward's Auto about vehicle inventory being an asset or a liability, the author Valerie Vallancourt, VP of Marketing with Outsell, points out that "one of the dealership’s most visible assets – and often the biggest source of wasted budget and opportunity – is vehicle...
  10. ryan.gerardi

    What's a HOT Option worth?

    How about autonomous driving features. I see you have: Adaptive Cruise Control, Automatic Emergency Braking, Blind Spot Monitor, but there are so many these days. Does it make sense to simply include 'Autonomous Driving Features' as a stand-alone all-encompassing option?
  11. ryan.gerardi

    Dealer.com Advertising is a no go according to DDC themselves

    Yes, or maybe even from a dealer.
  13. ryan.gerardi

    Email losers

    Smart speakers may be quite possibly lead to the end of humanity as we know it. I am beginning to believe this.
  14. ryan.gerardi

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    Yes, here is the full study on the Experian blog.
  15. ryan.gerardi

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    That is really funny, man.
  16. ryan.gerardi

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    Google works the same way. If it keeps showing listings that don't interest people, then people will stop using Google. This is a good example of where metrics and analytics can become a distraction to what's important. Ultimately you have to see how a site like CG is helping you move metal...
  17. ryan.gerardi

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    @Jeremy Sacco it's good to see someone up here from CG. The forum isn't limited to dealers. In fact, most people here on the forums are not dealers. Nothing will get resolved here, but at least you can see the opinions and perspectives of a few people. The Deal Rating feature is certainly a...
  19. ryan.gerardi

    Are Dealer Sites using Natural Language Search?

    @Rick Buffkin - DI is not using NLS. As you noted, NLS is more context focused. It uses semantic technology and machine learning to detect user intent. Whereas conventional search uses stringed queries. Google uses NLS, I'm pretty sure. And e-commerce sites are beginning to. This is why I...
  20. ryan.gerardi

    Are Dealer Sites using Natural Language Search?

    Well, voice is only an input method. It isn't necessarily "leading the way" if the search technology isn't also. Micro-specific searches like the example I provided above on Amazon are said to be more converting than generic queries, at least in the context of e-commerce searches. With current...
  21. ryan.gerardi

    Are Dealer Sites using Natural Language Search?

    Was doing some research today about Natural Language Search and got to wondering if any dealer sites are utilizing this? NLS understands user intent and matches the same with attributes in your product catalog (vehicle inventory) and can provide high relevance. Search filters are common on...
  22. ryan.gerardi

    Motivation, Great Presenters and Noteworthy Blogs

    Are you keeping up w/ Seth Godin's new podcast https://www.akimbo.me/ @Mike Phillips does a podcast called "the FRONT" which is all about leadership and motivation, coming from a true car guy http://leadtheteam.libsyn.com/
  23. ryan.gerardi

    Email losers

    This begs the question...is the issue the CRM, or is email the issue? Dealerships want/need CRMs to keep customer communications more organized and streamlined. ISPs however do not need CRMs. They need to deliver the emails that matter. Customers also do not need CRMs. They need to receive...
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