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  1. Dan Dulgheru

    Books that changed who you are

    Jim Collins - Great by choice The 15 Metrics Everyone in Marketing Should Know - Mark Jeffery
  2. Dan Dulgheru

    Do you have a BDC?

    Hi Alex, I am curious and I remain grateful if you say that the above structure remained unchanged. Is this right? Thx
  3. Dan Dulgheru

    Email marketing 2.0 vs 1.0

    Hello, I came back and I have a cool question. Basic information: a group of dealers sell several brands. there is a marketing representative (traditional) Email campaign email addresses database contains: owners, potential customers and hot leads. There are three scenarios proposed for...
  4. Dan Dulgheru

    "Get your ePrice" for new car inventory?

    Thx Alex, ok for me ! I remain deeply grateful if I find a sketch / description of the process to contact and follow-up of these leads. If it exists and I got the right person .. Thanks again
  5. Dan Dulgheru

    "Get your ePrice" for new car inventory?

    From my point of view there are two versions relative to strategy. First we must consider the answer to : Market-share or Gross Profit? If our target is "Market-share " then we can discuss about "ePrice". In a market crowded (3-4 showrooms within a radius of 50km) as one we can talk about...
  6. Dan Dulgheru

    "Get your ePrice" for new car inventory?

    Thanks! The conclusion is that the result is positive, not negative. From your experience can you tell me please which version call2action has a better rate lock: "Get ePrice" or "Make me an offer?
  7. Dan Dulgheru

    "Get your ePrice" for new car inventory?

    Hello What is your opinion about using call2action "Get your ePrice" for new car inventory? Can you explain what is your strategy when you use this call2action? Thanks