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  1. Rob

    Shift Digital Analytics vs GA4

    It’s easy. Trust nothing from Shift digital.
  2. Rob

    Test Leads

    Might wanna read the room / know your audience just a little round these parts before going hard sell. Just a thought.
  3. Rob

    Unveiling the Pinnacle of Mobile Photography

    And it’s AI generated.
  4. Rob

    Automation in digital marketing? Get with the times!

    Hey that’s my store. But before my time.
  5. Rob

    Internet Close Percentage Math - Two Formulas?

    Sold in timeframe is the only right answer here, and there’s just no gray area. I cannot live in a world where past month metrics change until the end of time. It’s insanity.
  7. Rob

    BDC Closing Ratio

    Your GSM says you should be impacting 80% of the store’s business, solo, with handcuffs on? Respectfully, your GSM does not understand what he or she is saying on this topic.
  8. Rob

    BDC Closing Ratio

    I don't know that anyone can answer that. Leads are hottest the moment they arrive and get colder the longer they go. You not being able to touch them for a day or two makes your job much harder than it would otherwise be.
  9. Rob

    Uncle Joe's Makeover Diary 2.0

    Interesting idea. But I prefer simple, almost to a fault. Is this one CTA or is it three?
  10. Rob

    Uncle Joe's Makeover Diary 2.0

    Those are manually selected in vAuto and then then vAuto template(s) do the rest. So maybe 80% robot 20% human.
  11. Rob

    Uncle Joe's Makeover Diary 2.0

    I used to spend a lot of time and effort writing some dare I say awesome custom descriptions. I found exactly zero benefit, even if it sounds nice. Now I let the robots do it and I’m much happier.
  13. Rob

    Used Market Softening?

    Pretty similar here. April's young, but we're extremely busy and customers are buying.
  14. Rob

    A Return to 2008?

    We're seeing truck & large SUV demand as strong as ever. I don't pretend to understand it.
  15. Rob

    ActivEngage What's your process for lead follow-up?

    AirPods.
  16. Rob

    Advertising

    Every market is different. I think Truecar is (mostly) dead or on borrowed time at this point. There's just no value proposition as a buyer. Carfax, CarGurus, Autotrader, Cars.com - all work to varying degrees in different markets. May take some trial and error to find out which one(s) are right...
  17. Rob

    VinSolutions 'AMP' product

    Y’all are being too harsh. I’ve had *several* cox employees tell me how incredible AMP is. Several.
  19. Rob

    Cox Auto's DR package Esntial Commerce?

    Someone needs to explain to me why vendors are pushing soft pulls so early in the process. Could be I'm clueless; it happens; but I just picture people nope-ing out of there all day long.
  20. Rob

    Website Vendors

    DI I know well, but 321 Ignition is interesting. What’s so special about them that they make your cut?
  21. Rob

    Website Vendors

    Alright folks; let's bring this thread back from the dead. If you're launching a brand new point (not an existing store, not a buy / sell), and are free from OEM mandated vendors, which website vendor do you choose and why? Only goal: best overall product. Support is important, but great...
  22. Rob

    Kijiji (Canada) "Valued Customer" Notification

    Anything that makes TrueCar look like a bargain is from another dimension.
  23. Rob

    Google My Business adds inventory

    Always dropping little truth bombs. There was such a hard push from EVERYONE to get this set up as soon as possible or else. And..... boy is it underwhelming so far.
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