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  1. craigh

    PR & News NADA 2024 - Roll Call

    I don't know if it was just me, but the showed seemed very small this year. Less parties, less booths, etc. The consolidation of vendors seems to be a big factor.
  2. craigh

    PR & News NADA 2024 - Roll Call

    If only my flight had not been cancelled... I'll be lucky to arrive tonight.
  3. craigh

    EVs are coming, but for how long?

    Not only this, but I also know multiple people who ordered a Cybertruck and a Lightning and cancelled their Lightning order with the expectation that the Cybertruck is going to be the better of the 2 options. Maybe in 2025 when the $60,000 Cybertruck drops we will be able to gauge the interest...
  4. craigh

    Automation in digital marketing? Get with the times!

    I don't see many digital marketing platforms that aren't starting to leverage AI and automation. Everything from my project management tool to Google Ads itself is using AI to generate better results, reducing the "expertise" required to launch successful campaigns. Placement intelligence...
  5. craigh

    HomeNet vs vAuto as an Inventory Provider

    Do you have any specific requirements for merchandising, photos or syndication? Would you be looking at any tools like AutoWriter for your descriptions?
  7. craigh

    PR & News NADA 2024 - Roll Call

    I will be heading down from the 1st to the 5th I believe - looking forward to seeing everyone and I'll try and join wherever I can.
  8. craigh

    Websites

    There's definitely something here. I've worked with dealers who have tried all sorts of things, but they always have at least 1 step before getting to inventory. Taking customers directly to the inventory but still having a Service, Finance, Trade-In CTA on the page could be a great balance of...
  9. craigh

    REV #003: EV Negativity, Communication, and Predicting Ratings

    And I'm sure it's more difficult for them to cherry-pick those who had a good experience. When you upset your customer in the showroom, you definitely don't ask them for a review.
  10. craigh

    REV #003: EV Negativity, Communication, and Predicting Ratings

    Do we know if Tesla asks customers to leave reviews? As a rule of thumb, if customers aren't asked to leave reviews they often only leave reviews when they have a bad experience. Dealers ask customers to leave reviews all the time, which yields many of their 5 star reviews. If Tesla doesn't...
  11. craigh

    Uncle Joe's Makeover Diary 2.0

    Out of curiosity, do you have data that shows that consumers are seeking window stickers? I hear dealers talk about it alot, but is a window sticker something that consumers are trained to look for? Or are you looking to extract that info and put it somewhere they do see/read?
  13. craigh

    Test Leads

    I've been casually shopping for a car for months (while I wait out these rates) and I'm shocked by how bad it still is. A same day reply is rare, but no response at all is surprisingly common. I don't understand how it can be so difficult - I am asking about a car I am clearly interested in...
  14. craigh

    Bulk email blasts don't work!

    This is very top of mind for us last year and as we go into 2024. We've always been advocates for "micro" campaigns, but this year we're moving to just individual emails at time of event, rather than grouping large lists into a single campaign. Although we still get decent results from Gmail...
  15. craigh

    How much is a slow website costing me? $$$

    As a website vendor, we ended up building a tool that lets us toggle off all the 3rd party integrations so we can demonstrate to the dealer that, although these tools are often great, they are the reason your OEM is complaining about your page speed and they do have an impact on website...
  16. craigh

    No Show Appointments

    If there's one thing I am constantly reminded of in the BDC, it's that the approach should be different for different customers. Phone calls are not only ineffective for many customers, but for many it straight up annoys them. If you can see prior communications, use those same methods (ie...
  17. craigh

    QR Codes - In or Out?

    Are you paying for a phone number attached to every vehicle on the lot, every month?
  19. craigh

    ChatGPT - This is pretty awesome :)

    Paging @joe.pistell
  20. craigh

    QR Codes - In or Out?

    Historically, we've paid the tax to play the game. Right now we're very focused on Tekion and Fortellis and PBS - all of whom have affordable API access to their systems. Shop capacity typically ends up being much more complicated than expected - there are bays, skillsets, job durations, etc...
  21. craigh

    QR Codes - In or Out?

    I think we're saying the same thing - the chatbot is now easy to make and connecting various systems is certainly easier than ever. The problem is that, in automotive specifically, the CRM and the DMS tend to be tricky to work with. This is rapidly changing as dealers are moving to Tekion and...
  22. craigh

    QR Codes - In or Out?

    This is the hard part. Getting access to appointments is one thing. Getting access to appointment capacity is another thing. Being able to write an appointment back to the DMS is a whole other thing on top of that. Although it's now possible with some DMS systems, it's still quite a big barrier...
  23. craigh

    PR & News Pasch's AWA Awards Canceled for 2024

    Which, I would assume, means that not everyone will be a winner.
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