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  1. ehoopman

    Thinking about Getting Dealer.com

    Mitch - Agreed! I think combined Lisa has should have a strong jump off point for interrogating, I mean interviewing web vendors:)! Love the questions drilling down the support team. I always thought that would be a great addition to someone's due diligence list. On the dogging comment. If...
  2. ehoopman

    Thinking about Getting Dealer.com

    It’s funny to see everyone dogging the “Opinionators” but offering their own at the same timeJ All with different tactics, but all with the same end goal, building product/brand awareness and confidence. See if it weren’t for forums like this to expose people to products, information and...
  3. ehoopman

    Uncle Joe needs your help

    Done. Still in 3rd:) - Eric
  4. ehoopman

    DD9 Early Birds

    There will be at least 5 of us from DealerFire already in town. See you there!
  5. ehoopman

    Ford Store, Anyone?

    http://www.hennessyfordstores.com/ Joe Chura i'm pretty sure would be happy to discuss the moves he has made over there. He has turned their internet department majorly around. Most stores we are running into these days are opting to move their core domain over to a custom website and then...
  7. ehoopman

    Building a new website to host inventory for dealers

    Another option is to partner w/ a company that already has the technology in place and can deploy a solution quickly. Your friend could then spend their time customizing the solution and plowing through the mountains of on/off-site SEO/Content Development/Social Marketing etc. that needs to be...
  8. ehoopman

    Mobile Site Suggestions

    Thnx Michele! Kristen should be following up with you shortly. Have plenty of different looks and open to adding in customizations as need be.. Pretty straight forward process quick setup and turn around on these. All the best - Eric
  9. ehoopman

    Email a friend leads

    How about an auto responder a few days out from the service provider (Dealer.com) in this case. A warm and fuzzy that says. ------------- Our records indicate that a vehicle was recommended to you 3 days ago. To provide you with the best shopping experience would you please select the...
  10. ehoopman

    Snow in photos in May

    Vehicle presentation is KEY and photography, quality photography, also used in stitched video, is the focal point. In defense of some of our local dealers i think it just snowed here in Wisconsin like 4 days ago.. lol @ryangendron - On a side.. Looks like google has picked up some bad data...
  11. ehoopman

    Domain name recommendations?

    I agree with GMofnewcastle.com or prestonbuickgmc.com. Only Germans use hyphens-between-every-word-in-their-domain.com. Spent 3 years over there. Love the country, love the people, never got the domain names:) All the Best - Eric
  13. ehoopman

    Combined Inventory - Can't we all just get along..

    @jeff did you notice that jeff. Brian joined the conversation and your thread page views doubled :) thanks Brian! On the "figured out" front i'm not sure how that is. You should be able to route leads to individual email addresses in XML or plain text. Multi routing should just mean multi...
  14. ehoopman

    Combined Inventory - Can't we all just get along..

    Wow Joe. Not a peep on this subject all day.. Guess the honey pot stays stays in the Kings kitchen. Thats crazy:)
  15. ehoopman

    Combined Inventory - Can't we all just get along..

    Alright - searched and haven't seen this one out there recently and it's constantly a hot topic over here at DealerFire and with our dealers. Does your dealership combine the inventory from other dealers in your group on the individual dealer rooftop websites? If yes, what are the rules...
  16. ehoopman

    Homepage Tips for conversion

    This is with and without forced overlay/display this month.. Same day w/ Coupon Ford Dealer Mar 9, 2010 - Apr 8, 2010 1,945.00 25.15% Apr 9, 2010 - May 9, 2010 1,760.00 20.20% Same day w/o Coupons Honda Dealer Mar 9, 2010 - Apr 8, 2010 3,268.00 17.69% Apr 9, 2010 - May 9, 2010 2,716.00...
  17. ehoopman

    Homepage Tips for conversion

    I will open this back up in a few weeks as a new thread. We can test out a number of different presentation methods and gauge their effectiveness vs. annoyance.. Pop once.. pop always.. pop after 3 visits.. pop on exit.. slide in upon call to action.. Give us a few here to button up the new...
  19. ehoopman

    Homepage Tips for conversion

    @ Joe.. Right now it's a session so people either complete it right away or it gone from their sight after they close it. It's also in the nav tab and usually a button on the sidebar somewhere. What also helps is there's a response system attached that touches consumers 3 additional times post...
  20. ehoopman

    Homepage Tips for conversion

    I know this will make some people cringe but a forced 1 time presentation of a coupon will absolutely generate leads immediately. The only question is it enough to offset some of the negatives involved - primarily bounce rate. I can tell you that the coupon system on a standard dealer website...
  21. ehoopman

    When & Where is the next Tradeshow

    Dan - If you need a recap of the show in April or just want to kick around some marketing ideas i can put you in contact with Matthew Cole from our office. He's more of the Sales Engineer type that really know's his stuff an has been at all recent DDs and NADAs. Matt helps dealers look at...
  22. ehoopman

    2 Great Tools To Consider

    Searched around and didn't see any posts on either of these tools yet (Xobni & DemandBase) and am curious to see if anyone out there is using them as well. If you haven't had the chance to test drive either of these I would strongly consider it. They have been baked into the core of my daily...
  23. ehoopman

    Did you get an iPad? Is it a game changer?

    I originally wasn't interested as I have the iPhone, laptop, desktop trio. Can't tell you how wrong I was. I've been like a walking testimonial for the past three weeks. Verizon connect card & 50+ hour road trip later and I'm absolutely hooked. Extremely responsive.. No painful wait on the boot...
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