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  1. Glenn Jimerson

    Facebook Business page reach

    Yes, Karen is correct. You have to click on the gear icon and select "Advanced Options". They used to be non-targetable. I stopped using the "Boost Post" feature a while ago and would set up Boost like campaigns directly from the Power Editor. It appears FB now allows for greater targeting...
  2. Glenn Jimerson

    Social Suicide? Deciding whether or not to tell Facebook to Take A Hike

    Daniel, are all your dealerships in the same geographic area? The first thing off the top of my head is that targeting will be higher if you dilute your page with multiple brands i.e. Toyota, Chevy, etc... . The fuzzier the targeting of a page/post the greater the chance of people not being...
  3. Glenn Jimerson

    Facebook Business page reach

    Facebook is pretty much a pay to play site now. It's happening slowly but some brands have decided to exit Facebook entirely. I don't agree with that approach as the audience is still so large it's worth sticking around. One thing you'll need to do is make sure that your ROI still makes...
  4. Glenn Jimerson

    OEM SEM Bidding on a Franchise Store's Name

    There is another option. Maybe it's just sloppy PPC management by broad matching the brand. I'm not defending anyone just wondering if ignorance and a big budget is the origin vs. malice.
  5. Glenn Jimerson

    ADP Cobalt - WTF?!

    Daniel I feel your pain. One of the first gigs I got in automotive was to SEO a Cobalt site. You're handcuffed at the start for any on-page optimization because of the template system. And then, they sanitize the code you can submit so what you think would look good gets mangled for the sake...
  7. Glenn Jimerson

    False Facebook advertising

    The reach was bad because of the way the algo works. They show your posts to a few people and see if they engage. Think of it as a trial balloon. If people like, comment, share, etc... then the post is exposed to more people over time. If you have 100 Likers and a post is seen by 10% in...
  8. Glenn Jimerson

    Want People to See Your Facebook Page - Tag a More Popular Page!

    Facebook should have anticipated the SPAM. Now everyone is going to tag Coke-a-Cola and other popular brands.
  9. Glenn Jimerson

    Why Yelp should Seriously Eat S*^&% and Die

    Ok. Rage justified. Would they allow you to do it if you registered an individual account for each? Then, once registered, try to migrate them into a single account. Edit: I just saw this today. Thought you might find it noteworthy...
  10. Glenn Jimerson

    Why Yelp should Seriously Eat S*^&% and Die

    Daniel, have you set up a business owners account over at Yelp? https://biz.yelp.com/. You should be able to claim all your rooftops using that single login. If they are already claimed, you can contact their support which isn't fast but it is free and go through the hoops of getting access to...
  11. Glenn Jimerson

    A new SEM Tool.. Seems kind of iffy to me

    Run quickly in the other direction. Looking at their video it appears they are installing software on to people's computers that will dynamically inject ads into the browser. This is the spyware/crapware that people unknowingly install onto their computers and desperately want to remove.
  13. Glenn Jimerson

    New domain extensions

    The big winners are going to be domain registrars. They often sell those vanity TLD for a premium. Remember when .xxx was $100+ a year? Crazy! Only time will tell if these new domains will get any traction.
  14. Glenn Jimerson

    Is social played-out yet?

    That's a good point to keep in mind. The usage has matured. Early on you could push anything out there and it was consumed to one extent or another. Then, FB's edgerank signaled a response to this social firehose and started filtering to enhance the user experience. The big thing to...
  15. Glenn Jimerson

    Dealers flooding review sites with fake user reviews

    These companies are popping up all over the place. They often outsource this stuff to countries like the Philippines or India which makes sense when you read the weird syntax of the text. They aren't really too slick about posting either. I've seen blatant manipulation where a business won't...
  16. Glenn Jimerson

    Dealers flooding review sites with fake user reviews

    Of all the review sites, Google has the fewest safeguards against fake reviews and Yelp is the polar opposite. Yelp uses a bayesian algorithm which is what most email SPAM filters use. Of course its heavily modified and geared towards their needs. And, as we've all experienced, they throw...
  17. Glenn Jimerson

    Google+ is now available with Google Apps

    Definitely good news. Now if they only made it easier to migrate Google Voice numbers from one account to another.
  19. Glenn Jimerson

    Google reviews and how to respond to them...

    Hi Mike, I did a little detective work and found your Google Places/Maps listing. In order to respond to reviews you've got to claim your location. Go to: Google Places . Under the "Get your business found" click the "Get Started" link. That will run you through the process. If the phone...
  20. Glenn Jimerson

    Getting Dealership Reviews Across Multiple Review Sites

    With a little help from your graphic design folks you can make window hangers and table toppers that direct folks to review you on specific sites. This would be a good time to incorporate QR codes. Include the code on the collateral and make sure to run it through a redirect so you can send...
  21. Glenn Jimerson

    QR Codes - In or Out?

    It looks like Nissan is now incorporating QR codes on the window stickers: Nissan Sticks QR Codes On Vehicle Window Stickers | TechCrunch
  22. Glenn Jimerson

    Google Places Removes Third Party Reviews from Search Results

    At the very bottom of your listing are links to Frederick's Dealer Rater, Yelp, and Edmunds listing. But you are right that they are not factoring in external reviews into their overall star rating like they used to. It appears Google wants to be the star of the reviews show. It makes sense...
  23. Glenn Jimerson

    Google+ ...are you on it yet?

    I've gotten a lot of people flooding my feed. Luckily, it's pretty easy to block them. What I find really interesting is that very early adopters were able to get greater access to people you normally wouldn't on Twitter just because your voice doesn't get drowned out in the crowd.
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