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  1. Walt Kustra

    Used Car Leads

    Hey All, Any good suggestions for used car leads? Obviously cars, autotrader, etc. I just cut ties with everycarlisted and was looking for a good source to possibly replace them. Any vendors you all have been having some luck with? Thanks!
  2. Walt Kustra

    Where does Dealer.com's CRM fall in terms of quality?

    Thomas, Hopefully coming from a fellow dealer some of the insights I can provide from our transition from iMagiclab to dealer.com CRM can be helpful. We too struggled at first with a lot of the same concerns and growing pains you describe. Compared to iMagiclab there certainly are a lot of...
  3. Walt Kustra

    Feedback from dealers using TRUECar

    Mike, Thanks for the honest feedback. Glad to hear from you!
  4. Walt Kustra

    Feedback from dealers using TRUECar

    Re: What is going on with True Car? Wow, thanks for all the feedback guys. Great stuff! As with all tough decisions it seems like there is not a right answer here either. I think my deep seeded hatred for most vendors will ultimately win out over my lust for short term gain, lol. Just...
  5. Walt Kustra

    Feedback from dealers using TRUECar

    Re: What is going on with True Car? I feel like if everyone else is signed up I am at a disadvantage. Not because I'm losing business I could be capturing from outside my PMA, but because people already in my PMA are online shopping and I don't want them going to my competition. I don't know...
  6. Walt Kustra

    Feedback from dealers using TRUECar

    ...the wrong link was used in the email you may have just received. Apologies, but the link above will take you to the thread you are looking for. I need some feedback from anyone who has recently signed on with TRUECar. Originally when it first came out a while ago it was something that...
  7. Walt Kustra

    Is WHAT you stock a marketing decision?

    @Joe, right on the money as usual. More of the right cars at the right prices = more leads. As far as used is concerned we know our inventory is out absolute best marketing tool.
  8. Walt Kustra

    Gen Y & Occupy

    AMEN Its VERY unfortunate what has been happening in education though....you have to go to school, but in some cases these kids get buried so bad that it doesn't matter what they do they will never get out from behind the 8 ball
  9. Walt Kustra

    NEW CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect

    I took this chat yesterday and thought it may be a good one to share with some of you who may at times take their net pricing down or do not put their prices online at all (if there are any of you still out there!) We always put our prices online, but due to a big mailer sale we have going on...
  10. Walt Kustra

    Google Reviews

    I actually have not seen that video, do you have a link to it? Id love to share it with everyone here. I just feel like we had that process in place to not only acquire the reviews after the sale, but also did a really good job of using it in the sales process as we were building value in our...
  11. Walt Kustra

    Google Reviews

    I Much prefer the dealer rater reviews to Google places and hope our stores get back on the band wagon asap. We get many more useful reviews from customers that were easier to share and from what I can see it is much easier for a customer to submit a dealer rater review than one on places as...
  12. Walt Kustra

    The Pros and Cons to editing a vehicle's background? Helpful or waste of time?

    Very tacky. I agree with Alex when he says customers are inspecting those photos to see if the car has the equipment they want on it etc.
  13. Walt Kustra

    Cargigi

    I Just don't think I have they inventory right now to make it worth our while to post on Craigslist. From all your posts it looks like the majority of sales are under 10k cars which seem really hard to come by as of late. Plus, when I do get a car that's under 10k, as soon as it goes online I...
  14. Walt Kustra

    QR Codes - In or Out?

    I really wanted to get excited about these, but just couldn't get anyone else on board. I had to explain to most people what they were, but even when I found myself running into them in stores or in magazines, etc...I just blew past them. I think they fail cause as David just said its just one...
  15. Walt Kustra

    Cargigi

    Thanks Stefan, have you seen any good success in general with cars on craigslist? I guess this question is a better one to ask everyone more generally speaking. Right now were not listing our cars there and are curious to see how other stores are fairing with it and who your using to auto list.
  16. Walt Kustra

    Cargigi

    Anyone using the cargigi product from dealermall. They are offering a free 15-20 day trial and before we got involved I wanted to see if anyone here is currently using it and seeing any type of results. Any feedback would be greatly appreciated! Thanks!
  17. Walt Kustra

    Is Pricing a Strategy or just a Tactic?

    Great way of saying it. This is truly what I wanted to get at in my original post, but just couldn't get the words our right! Its a delicate combination of old school salesmanship AND new school marketing tactics and process that arm dealers and salespeople with the proper balance of tools...
  18. Walt Kustra

    Is Pricing a Strategy or just a Tactic?

    They feel less "sold" if that makes any sense. You didn't talk them into this, they are choosing to buy and making a great decision. SATISFACTION!
  19. Walt Kustra

    Is Pricing a Strategy or just a Tactic?

    @Alex - No doubt the emotions don't really start to kick in until the customer is in the showroom which is a great point. When I look to buy things online I am basically at the point of sale. With cars (at least for now) you can sit back and rationally think about what you want to narrow it...
  20. Walt Kustra

    Is Pricing a Strategy or just a Tactic?

    Originally Posted by Ed Brooks Funny... and true. But Joe, I'd submit to you that, with the amount of information available to them today, customers are trying to make this more of an analytical purchase. This is evidenced by the amount of time spent researching. I think that the...