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  1. Dave Erickson

    USAA ends partnership with TrueCar

    Wow! Truecar should have held that deal together. That’s a major breakdown.
  2. Dave Erickson

    Getting Opt-outs to Opt BACK IN - Any Ideas?

    For us our Equity mining and CRM (unsold prospects and sold customers) are together (although this wasn't always the case), but yes there are a lot of different things going on with a newsletter and service reminders/scheduling moving in their own world (that would make it very frustrating for a...
  3. Dave Erickson

    Getting Opt-outs to Opt BACK IN - Any Ideas?

    Does anyone have a best practice(s) that has worked for them for re-acquiring CRM email opt-outs to opt back in again?
  4. Dave Erickson

    Yelp and CDK Mayhem

    Dang sorry to hear you got nothing back. This enhanced listing is a mystery to me too. Speaking of Yelp today they issued out a fresh update to their consumer alerts. 51 businesses were hit with an Alert on their Yelp listing along with the evidence...
  5. Dave Erickson

    Yelp and CDK Mayhem

    I believe our user/pass was acquired when we tried CDK rep management for a few months. Did you guys try something similar at one time Chris? Overall it seems alarming Yelp allowed CDK or DA to co-control dealer listings without notifying or requesting access from the owner of the account...
  6. Dave Erickson

    Yelp and CDK Mayhem

    Thanks for digging deeper Chris!
  7. Dave Erickson

    Yelp and CDK Mayhem

    Interesting. Now I don't control anything, not even our own Yelp page. It's just a blank profile.
  8. Dave Erickson

    Yelp and CDK Mayhem

    I’ve always wondered why it our dealership was a paid Yelp advertiser even though we never were. My suspicions were that Yelp just said we were as a way to encourage our competitors to sign up or had a bill from them for advertising. Flash forward to a few days ago. I logged into our business...
  9. Dave Erickson

    Define A BETTER Dealership website...

    Great stuff in here. I also think Edward hit the nail on the head regarding all profit centers and relevant content as quickly as possible. To try to drill down little: 1. Real photos and at the very least match the colors listed if stock. Today I looked at 15 VW dealer Cobalt sites (including...
  10. Dave Erickson

    Cars.com increased rates?

    In Los Angeles the LA Times published this yesterday A step-by-step guide to help you get the best deal on a new car - Los Angeles Times I emailed my cars.com/latimes rep last night informing him that from the sound of this article we are wasting our time with Cars.com. Still waiting for a...
  11. Dave Erickson

    Question for the Dealers from a Vendor?

    I appreciate that the vendor sales person has a very difficult job. I don't want to rant, but on a positive note I have been impressed a few times when someone is calling and/or emailing me and I happen to see a video pre-roll from the company not long after. It hasn't happened a lot, but when...
  12. Dave Erickson

    Yelp Weirdness

    I just noticed that suddenly our Yelp page says we're a paid advertiser even though we aren't one. I would have noticed this before. I think it came up over the last few days. Strangely enough about a week ago they called pitching it. Has anyone else noticed this?
  13. Dave Erickson

    Anyone using Auto Alert?

    Personally I'm not aware of any new updates on integration. I was surprised to learn the other day that they have a mobile tool. You can configure it such that your reps have mobile app access to client data on any network or just within your own wifi network.
  14. Dave Erickson

    CarWoo Anyone?

    I'm not so sure that dealers generated a collective opinion to not to use Carwoo to prevent them from being successful. If dealers realized that in relation to Carwoo then they would have the same opinion regarding many lead providers and take a collective non-participation with them too...
  15. Dave Erickson

    VW of Downtown Los Angeles Hiring for Sales and Internet Sales

    We're looking for some great sales and internet sales reps to join our team. Great pay plan and benefits. Please email me at [email protected]. We've also set aside an entire day to free up our entire management team to meet with you on a 11/11. Hope you can make it!
  16. Dave Erickson

    Prices on website... yes or no?

    Sorry I haven't had a chance to read through all of these yet, but wanted add to make sure that if you do a discounted internet price or savings that you also verify they also show on mobile too. On our Cobalt mobile site they show discounts, but earlier today I noticed on our dealer.com mobile...
  17. Dave Erickson

    Best day and time for an email campaign?

    Hi Jeff, Thanks for your insights! This list is a targeted one. I'll check out the recommended read right now. Sincerely, Dave
  18. Dave Erickson

    Best day and time for an email campaign?

    I usually go with early Friday morning thinking that I don't want our email to get lost in a work week or appointments to be scheduled too far in advance creating less of a gap for sales people to not followup/confirm or the customer changing their mind. I was talking to our GM and he thinks...
  19. Dave Erickson

    Autoybytel, Dealix, AutoUsa, all three?

    Hi Chris, It's really tough to say what will work for you. At the store I'm at now we've had our best results with Autobytel and canceled Dealix and Autousa. I've found that with 3rd party new car leads it's best to keep the radius within the area you normally sell to. It keeps the costs lower...
  20. Dave Erickson

    "TRUE" Closing Ratio?

    On credit apps if they are for a floor sales person I would assign them to the floor rep so they don't impact your team closing ratio. If the credit app is for the internet person I would invalidate it so that the original (or converting) lead source is credited. This will probably leave you...