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  1. mwpistell

    Must Haves for PPC Accounts

    Wish I did, but that client let me go :dunno:
  2. mwpistell

    Must Haves for PPC Accounts

    Even after 5 years, this is still relatively the same approach I use for campaign creation.
  3. mwpistell

    Facebook Inventory Advertising / Retargeting

    Whenever I get a feed file from a data provider without the VDP URL i always use a bit of javascript and RegEx to automatically build out those links.
  4. mwpistell

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    Yea that's on my white board. I'll be parsing out the dynamic remarketing campaign into adgroups focusing on test drives / leasing / special offers ect.
  5. mwpistell

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    Dynamic Remarketing on the display network was in limited beta until about 6 months ago, some smart people got early access to it in 2013 if your product feed was in Google Merchant Center. Even then, it was tailored to ecommerce stores, Google had yet to catch up with Automotive. However today...
  6. mwpistell

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    I also make sure each car has its corresponding MSRP in the dynamic remarketing ad. This decision was based off of Google's Insight report on automotive shoppers:
  7. mwpistell

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    For example, here's what a dynamic remarketing ad I made looks like for one of my dealers: Ad design follows cues from the landing page. The picture(s) used are the exact cars that I browsed on their site. The ad itself is interactive, you can scroll to see other cars you've seen and their...
  8. mwpistell

    Dynamic Remarketing Is Far More Useful To Dealers than Regular Remarketing

    Google’s new dynamic remarketing feature is hands down the best release from Google I’ve seen in a long time. I’ve created a low cost dynamic remarketing campaigns for dealerships that gets buyers back to your site at a higher rate than any regular remarketing campaign. Regular remarketing...
  9. mwpistell

    Are Dealers Spending Too Much On Paid Search?

    I'll often create a Brand terms campaign for my clients for one major reason: to punish competitors. Run an Auction Insights report and you'll likely see other area dealerships bidding on your name. I counter this by running a Brand terms campaign for 2 reasons: Forces competitor ads down the...
  10. mwpistell

    Are Dealers Spending Too Much On Paid Search?

    Thanks Jeff Overall, yes I believe most dealers are hemorrhaging money in digital marketing. Most providers tie their markup fee as a percentage of overall ad spend, so they have a huge incentive to keep pushing a dealer to spend more every month. I avoid this conflict of interest by charging...
  11. mwpistell

    Cool Adwords Script for Quality Score Tracking!!!

    One thing I need to mention about Quality Score is that it's calculated on 9 different factors, so if you make changes to an account and see a dip in QS it's not always a bad sign. Those 9 factors are: Past CTR of a keyword Overall CTR of entire account Display URL's past CTR QS of landing page...
  12. mwpistell

    Cool Adwords Script for Quality Score Tracking!!!

    I've been using an AdWords script that tracks and graphs Quality Scores since 2013. It works like your script, but with a few modifications: It graphs the Quality Score on 3 levels: Account, Campaign, and AdGroup (AdWords already tracks QS at the keyword level so that's not needed in my script)...
  13. mwpistell

    Adwords Gmail Sponsored Promotions Any One Using?

    @Chubbard Yes, I'm still receiving positive engagement on my Gmail Sponsored campaigns. I'm at a point where I'm using scripts to dynamically create new ads in real time based on dealer inventory. It's a new feature that I'm using on some of my clients. Targeting on prior purchase history has...
  14. mwpistell

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    The lack of transparency and dealer control is the reason why I got into starting my own boutique agency. I've been navigating the choppy waters of automotive SEM for the last 6 years and I know what dealerships hate, and I know how to avoid hitting the rocks. Hidden markups are common...
  15. mwpistell

    Paid Search Experiment using Demographic Targeting - MUST READ!

    1 month update: this strategy is still producing quality leads for my clients. Their average effective closing rate for internet leads is now 22% - a big improvement over their previous average of 12%. This should be a part of any smart dealer's arsenal IMO.
  16. mwpistell

    Seems to me that Ford is cannibalizing their own organic traffic

    Ford is bidding on their own brand name to force competitors who also bid on "Ford" to pay more per click. Typically, the more accounts in an auction the higher the CPC goes. They also get the #1 position which takes up a lot of screen real estate, forcing everyone else down. They almost...
  17. mwpistell

    Adwords Gmail Sponsored Promotions Any One Using?

    Hey Umer, I use Gmail Sponsored Promotions on some of my clients. GSP targeting has all the main functionality you are accustomed to using with Google Display Network (GDN) campaigns, plus some unique targeting capabilities. GSP ads allow you to embed videos, use click-to-call phone numbers...
  18. mwpistell

    Went to a Cadillac dealership and picked up this clunker

    I was in the research phase for over a year. I would have made the decision sooner but I was starting up another side business and supporting my brother at the same time - which made planning future income flow harder.
  19. mwpistell

    Went to a Cadillac dealership and picked up this clunker

    2016 Cadillac ATS-V, in vector blue: I had a 2002 Ford Focus ZX5 that I've been driving around for the last 11 years. This year I decided I might as well get a new car that's somewhat modern and doesn't have 100k+ miles on it. Very impressed that Cadillac offered this in a manual, the...