@Kyle and @Joel… I have a few more updates on this matter and I would like you to contact your Cobalt Advocate and tell them you’d want to opt-out of the GM Directory Listings Program to avoid Google's bug once again overwriting your data.
Further I want to clear up once more (even so I...
@Josh, @Kyle, and all others participating on this thread. Believe me I would go ballistic as well, when still in a dealer body. So we initialized some high-priority research on the issues raised and that the following will explain what we found.
From the get-go and I want to make this...
Hi Brian.
My experience with Dealix was always superb during my career with 3 different franchises (prior being w/ Cobalt) as well as after, now with my current employer. The leads had a cost between $20,50 to $19,00 depending on the Group negotiation. Crediting was never an issue especially...
Hello and welcome:
I had in the past used for al of my dealership AVV Webcontrol due to budget cuts. It is an inexpensive solution, which is around the desired budget you'd like to see. They are offering different module for Floor Sales Mgmt and Internet Sales Mgmt.
Hope that will help to narrow...
Re: Dealer Domain Name Policy - Reissued by FMC
Craig, I like what you did with your different blogs. A great tool to own Googles Page One Real Estate. I have only one thought you might look into. With the verbiage "Toyota Certified" you possible get Toyota's HQ and their lawyers involved to...
Our policy was that only the president of the Group and myself as an eCommerce Director had the passwords as well as all phone numbers of our vendors (websites, leads, etc...) were paired with our contact rolodex. Alex, you hit the nail on the head. Dealerships who are still believing that...
I heard (and actually saw it when visiting a dealer) that a personal email auto-responder (like [email protected]) would stop the lead time, even in the night.
Hello Korey:
Twitter was (when I was still as eCommerce Director in charge) an important piece of my puzzle, playing the Social media "game" for my dealer group. I saw Twitter more likely as a trend tool on what, who and when somebody was talking about my brand I sold. It further helped me...
In my opinon eBay can work with the right cars - specialty cars like a BMW M6 convertible or the X5/X6 M series...where you know as a dealer a) you have to wait for the one customer coming through your door, who exactly likes the Alpine White M6 or b) post it on ebay in the national listing and...
I believe that will be a rare spreaded species - a F&I manager initiating in online activities...but a wonderful and in my opinion very usefull field exercise. This could be definetely a USP for your dealership to show the prospect that you and your colleagues are all pulling on the same string...
@Jeff Kershner - I agree with the txt solution at this point. GUMIYO is the service we used and it works good. I believe that we are still early in the game with the mobile technology and the integration of websites. Not everybody of the cell phone users has a Palm Pre, HTC Touch Pro2, iPhone...
Yep, the good old autoresponder. I have to admit, we still used them as well with our ILM. The reasons were a) Honda and Acura are requiring an immediate respond when the email inquiry arrives - b) BMW and MINI are following more and more the same route and c) depending on the lead load and...
Difficult but manageable. I just finished a review ROI on my Social media activities with following results:
Since writing my open Blog for BMW of South Atlanta, our website traffic increased for our home URL in 12 months by plus 39%. The combination of content and tagging relevant words in the...
@Matt DoCampo and @Ryan Lucia...
Matt the story told by Ryan really occurred. My BMW and MINI store are having live chat, and I tell you the response from the customers is fantastic. Without "praising a particular vendor" too much, Contact@Once was able to generate a huge portion of our leads...
An updated online inventory and real-time pull-out of sold cars comes back to one positive occurrence - Reputation Management. When you show cars, which were sold 6 days ago and the customer calls or (more badly) comes in and finds out from another sales person "Oh that car was sold last...