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    New Role Overseeing Dealer Group "Internet" - Ideas?

    Hey everyone, sorry for being away --- I've been busy (as you can imagine), though I've read through and considered everything everyone has offered. The role is still being defined, and I've been working some new ideas to build first on our branding, but I'm hoping to streamline and get some...
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    New Role Overseeing Dealer Group "Internet" - Ideas?

    So, I've been with the same Dealer Group for about 7 years now, and for about 5 years I've been a "catch all" Digital Marketing Director, which includes everything from fixing a sales persons PC to editing the websites, doing merchandising (taking pictures), social media, and doing...
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    Website tool that shows Retail Book Value on SRP/VDP

    What company are you with?
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    Website tool that shows Retail Book Value on SRP/VDP

    Anyone know of a third party vendor or service that offers a tool/app/widget for dealership websites to display the Retail Book Value for used vehicles and when asking price is less than, highlight this? I like to think of strategies for online marketing in one of three categories: Increase...
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    Companies for SEO Overhaul on Website

    Thanks buddy :D
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    Companies for SEO Overhaul on Website

    Dealer.com is now also approved for this, BTW. (But not for websites :/)
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    Companies for SEO Overhaul on Website

    You might be 100% correct, but when tasked by the owner to get sources that GM turn-key, that's probably not the answer I want to give. I would rather find out who is available first, research, then provide the options and advice.
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    Companies for SEO Overhaul on Website

    Hello again everyone! Any recommendations on companies that are GM Turn-Key for SEO packages to overhaul/improve websites?
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    The Conundrum of a Good Website

    Ha, ha, thanks Jeff :)
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    The Conundrum of a Good Website

    I do not have any worthwhile metrics --- the reason being is, of our two addressed, www.schimmergm.com and www.schimmergm.net, the .com website is used in all our advertisements, social media, adwords, and in store. The .net website, the CDK site, which only exists to serve GM's OEM website...
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    The Conundrum of a Good Website

    Hello everyone! Our dealer group websites are all on dealer.com --- the only exception is our GM store, which CDK is still the only OEM option. Despite this, we have a dealer.com website for that store as well. So, we have two websites for that dealership (a .com and .net) My position is...
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    Google Adwords Deep Linking VDPs In-House

    So, I did a small trial with some more unique vehicles --- I pretty much can confirm the same results. Traffic to the VDP, but no significant (or any) increase in Leads/Calls/Request for more info. I ended up just ending the campaigns and focusing the Google Ad spends on "Car Dealership Near...
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    Has VinSolutions outgrown it's good service?

    There is a confusing mess happening with VinSolutions right now --- and I am experiencing this first hand. Cox Automotive purchased DealerTrack, which had previously purchased Dealer.com. Cox is going to move ALL VinSolution website dealers over to Dealer.com websites. This is going to take...
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    Help me help my owner - Incentive Pay for Internet Performance

    Thanks Bill! I actually had to e-mail the owner back today, and I included both your insights into it...
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    Help me help my owner - Incentive Pay for Internet Performance

    Thank you Jon! Very appreciative...
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    Help me help my owner - Incentive Pay for Internet Performance

    Hello everyone! Need a bit of advice. For the past half a year, the owner of our dealerships has been trying to develop some type of incentive pay for me. Right now, my title is "Digital Marketing Director". But, I guess that's not really an accurate title. I like the sound of it though...
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    Google Adwords Deep Linking VDPs In-House

    Sure, and that was really my plan, just do some of the inventory --- obviously, if I have 10 program impalas, I can't create an add for each of them...
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    Google Adwords Deep Linking VDPs In-House

    It's a bit of an experiment. I wanted to kinda test the waters really. Actually, that's what I was looking for. My current test revolves around me manually doing this. While it wouldn't be a problem if I'm doing ~20 vehicles. But a 100 or so? I would need some automation. Google offers a guide...
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    Interesting YELP strategy ;)

    Actually, I just did this! We had 39 "filtered" reviews, which were all 5 stars. But the only review showing on our Yelp page? a 1 Star dogging, tearing our store apart....
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    Google Adwords Deep Linking VDPs In-House

    Hey everyone! Anyone out there doing Adwords direct to VDPs in-house? I am looking to start doing select vehicles form our used inventory. Just want to know if there is any advice on proceeding. Thanks!
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