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    Getting out of our Higher Gear contract

    Jeff is right about paying the old contract off and continuing forward - a well- built CRM is an extremely essential part of your dealership, and you can't afford to use something the rest of the staff isn't comfortable with or you don't like to use. If you have another CRM picked out, I'd sell...
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    Getting out of our Higher Gear contract

    Sir: Depending upon whom you choose to work with in your next CRM, some companies will choose to buy out your Higher Gear contract. Jeff Kershner would dislike the company I would suggest, so I'll leave you with that thought.
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    Should mobile websites be free with your regular website?

    DSpec, along with our sister companies, are already offering the solution Mr. Kershner is referring to - mobile sites, send to mobile, etc. We also encourage our dealers to market themselves correctly if they are using this type of solution. Obviously, SMS mobile only works if the marketing is...
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    Do you take your own photos?

    Everyone is going to have their own opinion on this, and as vendor myself, I see a lot of what everyone is discussing on a daily basis. I've seen great work from our full service personnel, I've seen great work from in-house photographers with dealerships, and I've seen the exact opposite from...
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    Should mobile websites be free with your regular website?

    After reading your discussions regarding mobile sites, and browsers jumping in, I felt the need to talk about value a bit - yes, there is value in a mobile site with your regular website, and until the day when a browser can reconfigure your site automatically, I don't see why you wouldn't want...