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  1. VVAuto1

    Merchandising buybacks in service lane

    so we’ve been talking about buying cars in the service lane since practically forever Every once in a while we have a star sales person that will pickup 5-10 deals a month - however this is not sustainable or scalable. I’m looking to utilize merchandising to generate 40-50 appraisals on...
  2. VVAuto1

    Taking the buyback mailer digital...

    Looking for any campaign suggestions to drive vehicle appraisals and trade acquisitions utilizing - SEM, Facebook, Craigslist, email blasts and or any combo
  3. VVAuto1

    Lost sales rate for Internet

    Ive heard a good sales to lost sales rate is 1 to 1.... Anyone else have any experience with this metric?
  4. VVAuto1

    Trade In - database emails

    Any success around email campaigning for trade acquisition? how did you position the email- what was the call to action? Also more text/less graphics or vice versa? - Click the link and fill out form - reply back - bring in this coupon Etc We've used a coupon in our specials emails with...
  5. VVAuto1

    Anyone using Iprecheck??

    Looking for feedback on anyone using Iprecheck - have you had success with it?
  7. VVAuto1

    Google Maps - link to OEM website

    I've noticed in our market and outside of our market google maps has replaced our website link on our google listing with the OEM website. I've on noticed this when you search "Chevy". I tested a few other OEMs and cant replicate. If you search "Chevy + keyword" it shows the dealer URL...
  8. VVAuto1

    Mobile SEO

    typically I know we talk about SEO for mobile/desktop and tablet as one. However were noticing a big difference in terms of our rankings, we've recently redone out desktop and mobile sites (roughly 3 months ago) - for example spitzertoyota.com For what its worth I notice it specifically on...
  9. VVAuto1

    Dealer.com "And Search"

    My dealer.com advisor is the best! However I am stuck and guess I dont take no very well..... I am looking for a way to hack the system and do a "And" Search through the URL strand on the V9. From what I understand the new platform does this, however because I'm on the group site I'm under...
  10. VVAuto1

    Facebook Reviews

    Hey guys any thoughts on facebook reviews specifically vs google/cars.com reviews? Facebook Reviews Pro's - Quick and Easy can be done from the consumers mobile phone/tablet - I'm assuming potential SEO Value ( not sure how it weights compared to google/cars - Social sharing of a great...
  11. VVAuto1

    Anyone heard of VAAS?

    Results?
  13. VVAuto1

    SEM Bounce rate?

    What kind of bounce rate would you expect to see on a SEM campaign? Any way to segregate out campaigns to track which campaign has a lower/higher bounce rate?
  14. VVAuto1

    Best way to measure SRP to VDP conversion on dealer website?

    Any ideas on the best way to measure srp performance? I was planning on using the three metrics 1. Heat Mapping 2. Exit 3. Time on page However I was thinking SRP to VDP conversion rate and overall VDP's over a set length of time, I realize this somewhat is going to have to do with inventory...
  15. VVAuto1

    GM 3rd Party Lead Question

    Does anyone know if there is any flexability on GM third party leads. They are an important third party source for some of our stores who dont get enough organic leads. My question is can we turn lead volume up/down, radius up/down, type of lead up/down? (trade, vehicle specific...etc)
  16. VVAuto1

    Crate and Barrel - Instant Feedback Customer Cxperience

    I saw this at crate and barrel recently... I've heard talk about dealers using these in the showroom and service, in POP service and sales. Has anyone actually used something like this, if so did you see a direct value?
  17. VVAuto1

    Cobalt and Chevy Lead Forms

    Help!!:hello: Has anyone been able to find away, or get chevy and/or cobalt to unlock the address as a required field for the customer on the VDP page? 2013 Chevrolet Cruze for sale in North Jackson - 1G1PB5SH6D7114048 - Spitzer Autoworld Lordstown While I appreciate chevy trying to track the...
  19. VVAuto1

    Monitoring reviews on Google +

    Before google places switched to google plus we had a firefox plugin that would automatically detect any changes on a page. Hence a consumer rights a review we get an alert. Since the switch to google plus our tool has been non functional, I am curious to see if anyone else has any tools that...
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