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  1. Mitch Gallant

    Help w Basics! Inventory List...

    Thought I'd post a SUPER basic issue and see how badly our tech stack and my know-how get obliterated. :egads: We're trying to move from where we are to a paperless environment in the next year and something we still print weekly and hand around is an inventory list. This is printed straight...
  2. Mitch Gallant

    CHEAP Website Options

    "You get what you pay for" be damned. I have a Lincoln franchise and we're forced to maintain a separate, Lincoln specific website. We're hosting that with DealerIspire who I love and is exceptional in many ways. For all their upside, talent, remarkable support etc.. they charge for it...
  3. Mitch Gallant

    New Photo Capture Strategy (Halloween Hoax Vid)

    Thought this crowd might enjoy...
  4. Mitch Gallant

    SEO?

    Is anyone doing a solid job with SEO in the automotive space? It's kinda like snake oil and there are lots of great pitches but not much that I've seen move the needle. Any needle movers out there?
  5. Mitch Gallant

    Marketing Podcasts

    Just learned about https://marketingpodcasts.com/ - a search engine for marketing podcasts. Tons I've never heard of. It just launched today (I think) and I know many in the DealerRefresh crowd are podcast listeners when there's time, hopefully this lends a compass.
  7. Mitch Gallant

    What is the point of a dealer group - group level website?

    Trying to figure the value of a group page and an effective way to make a win out of it. Any examples of good group pages out there? Is it worthwhile or a big pain in the ass? I thought these ones looked good: https://www.woodhouse.com/ (no clue who built it even after digging through the...
  8. Mitch Gallant

    Help Build "Seal Team 6" Salesmen

    Thought I'd throw this out there as I write notes to complete a task our dealer has been pondering. The problem: so many great ideas yet veteran sales people won't adopt until they know it's sure fire. (you know the rigamarole) The quest: pick a sales manager and a handful of guys for...
  9. Mitch Gallant

    Video Walkarounds - My Go-To Example is GONE! :(

    Not sure why but it seems like my go-to example of video walkarounds on a dealer site is no longer posting custom walk-arounds on their inventory. We've added a player to our team on Jan 1 to do our merchandising and help out with tactical warfare on 3rd party sites. He's doing some video...
  10. Mitch Gallant

    Internet Marketing Focus Areas

    I'm trying to put together a semi annual report as an audit of our digital marketing and where we should pivot some our time, focus, dollars, personnel etc... and thought I'd reach out for any love I can find. I'm trying to define the high level buckets (not tools and tactics) So far I've...
  11. Mitch Gallant

    Videos - Ideas to Spread Employee Feature and Welcome To the Team

    Hey All, We've made a commitment to make a featured employee video and welcome to the team videos for new players on a monthly basis. I'm hoping to get feedback on a few things: If you where one of these employees, how would you use this to your advantage? If you where the dealership...
  13. Mitch Gallant

    YouTube Video Advertising

    This morning I just put together a promoted video ad campaign through YouTube and AdWords and thought I would reach out and see if anyone else has toyed with this on their own. I don't know if I'm reaching out for best practices or advise, although I'll gladly take some if anyone is willing...
  14. Mitch Gallant

    How To - Create a Mobile Landing Page

    I'm working on our marketing strategy and mobile is obviously a growing part of any dealer web traffic. I need a way tto create simple mobile landing pages/conversion pages so that I can slap qr codes in our print ads and on the side of vehicles in the showroom. We have a mobile site behind...
  15. Mitch Gallant

    How To Lynch Other Dealers Fake Places Accounts???

    I've got our competing Ford store in town with 2 fake places accounts for their dealership. The accounts all have the same physical address. It wasn't as if they where smart enough to annex their building to have multiple addresses, which would allow them to legitimately put 3 listings out...
  16. Mitch Gallant

    Looking for data and finding no love.

    So the first caveat that puts a bullet in my search is being Canadian. My 1st data issue is finding a source that will provide me with all recommended maintenance for all makes and models for our service department. We're trying to make sure all used cars come back along with all other off...
  17. Mitch Gallant

    Come On Reynolds!

    I'd love to have a beer with an exec from ReyRey and hear what the vision is for the company.... I'd then love to rip it to shreds with what their program is like in the real world. I can no longer use era link on my Mac. The "emmulation" software I use to run windows and execute...
  19. Mitch Gallant

    DealerRater not syncing with Google Places

    I'm losing my $h!t and can't figure out how to get DealerRater to roll up into my google places account. I've tried making sure the phone #'s are consistent and called DealerRater, consulted with a few of our vendors in the marketing space, and all I get is Google does what it does and we can't...
  20. Mitch Gallant

    Email Marketing - Fundamental For Success

    I've always seen good success with email marketing and, in my mind, it's a fundamental part of a solid marketing plan for a dealership. We had partnered with AutoRevenue a while back but have since changed CRM's and dropped them. They were a solid company with good ideas and they generated sales...
  21. Mitch Gallant

    Text Marketing Vendors

    Similar to Ashton, I've been asked to look into texting. I wanted to get a list of vendors if anyone knows some off the top of their head. Check the ongoing post about strategy and process here. So far listed on that thred has been: - Dealer Specialties - DS2Go Opportunities - TeleText...
  22. Mitch Gallant

    Used Car Info Storage

    I'm helping work out a solution for our used car manager and can't seem to think of anything off the top of my head. Right now our used cars all have a file with the recon shop bills, out of province inspection (dont know if theres a similar out of state doc used), accident report, possibly...
  23. Mitch Gallant

    New Website Provider

    I'm in the process of adding TK Carsites to the short list of new providers but I'd like to know what the downfalls of TK are. I'm sold on their SEO pitch and if I'm stubborn and picky, I'm sure we can make one of their sites work for our purposes. The main dislike I have is the layout of the...
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