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  1. TuneyFish

    Need help with 3rd party SEO providers

    Here's a real quick off-site SEO test... Ask an SEO provider for a couple URL's where they have obtained links for clients and paste that URL into Open Site Explorer and note the site and page authority scores. Use an SEO plugin like SEOquake to ensure links aren't nofollow. Then plug in...
  2. TuneyFish

    Setting up your dealership social profiles - who do you use?

    This is a tough one to manage, I'd say the best way is to create a single gmail account specifically used to register, claim and manage the accounts. Then just setup email forwarding to your primary email so you can get notifications. I'd also use the same email to setup google alerts for the...
  3. TuneyFish

    How important are email lead conversions?

    To the OP.... Firstly, don't rely on conversion rates that website providers claim to have achieved because they are usually inflated heavily. If you are seeing poor conversion rates, I would start with the easiest to detect issues first before doing an on-page optimization, ie. install...
  4. TuneyFish

    How important are email lead conversions?

    Chad, Nice work! If more dealers understood the value of what you've built they wouldn't need to change web providers every few months, and would have complete control over the functionality, UI, and eliminate problems that hurt conv rates like slow page load time, etc. Dealers need to pay...
  5. TuneyFish

    Apple Maps and Yelp

    I'm running ios 6 and Yelp in incorporated into Maps with reviews, I can post some screenshots later if it would be of interest.
  7. TuneyFish

    CarWoo Anyone?

    "Tommy co-founded CarWoo! so he wouldn't have to haggle with dealerships when it came time to buy his 7th car in as many years." From the FAQ... Why would dealers work with you? Doesn’t this hurt them? The internet has completely changed the way dealers have to operate. Internet buyers are...
  8. TuneyFish

    Facebook Giveaway Promotion Ideas

    They aren't doing so bad.... Dolan Automotive Group - Automotive - Reno, NV | Facebook
  9. TuneyFish

    Stealing content is a no-no, I thought...

    There is much more opportunity in creating high quality, unique content, than there is in scraping, extracting or in some form or another trying to mass produce content that is published online. It seems that this was a case of trying to implement a structure, and to create a better...
  10. TuneyFish

    Getting Online Reviews

    CTR - click through rate, isn't a metric I had suggested. What I'm referring to is more along the lines of CPC - cost per conversion, which is usually used in SEM but the formula can apply to just about anything you do in business that you wish to track the results from. If I buy 100 flyers...
  11. TuneyFish

    Getting Online Reviews

    Making the process as simple and intuitive as possible is the key to getting people to do a task that would clearly have little benefit to themselves. This is a very important concept, not only in getting reviews written, but in usability in general. If you have data on your customers...
  13. TuneyFish

    What Defines A Successful Automotive Social Media Strategy

    Great points Jeff, and although I think it's better to move forward based on the value it brings in terms of awareness and differentiation, I'll take the devils advocate towards the careful approach. One word resonates from your post, thats the word Champion. I believe this is somewhat of a...
  14. TuneyFish

    What Defines A Successful Automotive Social Media Strategy

    I did an interview with a Nissan dealership blogger and his rule of thumb was no more than one tweet about the dealer for every 3 tweets about what others were discussing. I loved it, simple and effective way to get started.
  15. TuneyFish

    What Defines A Successful Automotive Social Media Strategy

    There is a lot of great information in here already, and being that it was 10 pages long I thought for sure, somewhere hidden amongst the clever ideas and secret tips, I would have heard Joe's mumblings of a new resolution for 2011 that involved social media as his number 1 marketing tool and...
  16. TuneyFish

    Digital Dealer 9 Presenters and Attendees Please Fill Out

    Wanted to hear from those who were at DD9 so I put this form together. Please fill it out if you have time: http://bit.ly/9amVja If you thought a particular session/speaker was helpful please select the speakers name and describe what you got from it and how you can implement the strategy...
  17. TuneyFish

    The (De?)Evolution of the Internet Sales Manager

    Awesome video!
  19. TuneyFish

    Who writes your web content?

    AWESOME JEFF! We'll put that all to good use. :D Most dealers are starved for content, but I can show a very linear relationship between content and traffic, that is if it's leveraged well and not dupe content. Yes, OEM's have tons of good unique content and you can grab a program like...
  20. TuneyFish

    Who writes your web content?

    :dunno:
  21. TuneyFish

    Can you see who checks into your facebook place?

    Add it to the description of your place page.
  22. TuneyFish

    Can you see who checks into your facebook place?

    Are you checked in? I believe that you will only be able to see who is checked in if you are as well, and according to facebook that is only data that is available for a limited amount of time. Who, What, When, and Now...Where | Facebook
  23. TuneyFish

    Who writes your web content?

    Hi Craig, I would be interested in discussing a content strategy for Acton Toyota. This is what I do each and everyday for clients so feel free to send me a PM or email, or also by phone at the number listed under my avatar.
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