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  1. ajholland

    Dealerimaging?

    Anyone using dealerimaging? Dealer Imaging - We create the most realistic custom digital backgrounds,expertly produced, with same-day service.No special lighting equipment, backdrops, or photo booths neededYour inventory will stand out from the competition with custom uniform b
  2. ajholland

    Monthly Newsletter

    Need some suggestions for a solid monthly newsletter company?
  3. ajholland

    Any Graphics Experts Out There?

    OK, we use 2 different ad agencies for our 6 dealerships...one will create all of our graphics and one will do them but they take longer than I would like to get back. Does anyone out there create their own sliders for their website? If so...what program are using? I am seriously...
  4. ajholland

    Using Text To Communicate With Internet Leads

    Does anyone have a good system they are using to respond to internet leads with text messages. Not as a main communication method, but possibly after your quote is sent out, sending a message that asks "I sent you the quote on the (model), did you receive it?"
  5. ajholland

    ILM on a limited budget

    We currently use elead for our ILM and we may be looking at other options...does anyone have recommendations for an inexpensive ILM that will only be used to work internet leads?
  6. ajholland

    Multiple Website Vendors

    Our current situation finds us with 2 websites for our GM and Ford stores. We have to have a Cobalt site for GM and a Dealer Connection site for Ford. Do most people maintain 2 sites in these situations? If I switch to one Dealer Connection site for Ford, my website vendors line up like this...
  7. ajholland

    Sisters/Unity Works etc.

    Nearly every website I see now has some type of photo stitch/voice over video. Are these really worth the $250-500 per month we spend on them? Let me say, I am fan of them and I think they are well done and have come a long way. I see reports that they increase time on site, but do they...
  8. ajholland

    Need a PPC Expert Please!

    We currently use Moore and Scarry for our PPC. We have seen very good increases in our unique visitors w/o a big increase in bounce rate. However, we have not seen any movement in leads or showroom traffic. Is this typical? If there isn't any increase anywhere, should we be investing in PPC...
  9. ajholland

    Templates

    OK, so I am going to go out on a limb and say the majority of us on this board use email templates to follow up with internet customers. The ISM may add a little to it, but it is probably 75-90% template. I've read emails from some of the supposed best internet dealers that my manufacturer...
  10. ajholland

    Ford DealerConnection Elite Websites

    Ford rolled out new DealerConnection sites a couple of months back that are being done by Click Motive. Has anyone switched to this service? How are your results and experience with it so far? We currently have the old "free" DealerConnection site and another site by DealerOn.
  11. ajholland

    Should We Change How We Look At Advertising

    We have all seen the numerous studies and reports that show the reverse bar graph that correlates what sources influence car purchases and where dealerships are actually investing their ad dollars. Being in the position that most of us are in, we unfortunately are usually on the wrong end of...
  12. ajholland

    Follow Up Service Calls

    My BDC handles the service follow up calls and we are having a tough time actually getting people on the phone. We have tried calling at different times of the day, but still aren't having much success. For those BDC Managers, what do you consider a successful rate of contact (actually...
  13. ajholland

    Google Reviews

    With all of the changes that have occured over the last few weeks with Google/Dealerrater reviews, we are trying to implement a process to get reviews on Google. Does anyone have a process that has worked really well for them getting customers to write reviews on Google?
  14. ajholland

    Cost Per Internet Sale

    What would you all consider an "acceptable" cost per internet sale? I would calculate mine based upon (Internet Ad Budget+BDC labor)/Internet Sales I do not include any showroom labor costs Just curious what a good number should be and if other calculate this number differently?
  15. ajholland

    Getting Online Reviews

    We are trying very hard to find a system to start getting our customers to write reviews on Google or Dealerrater, but we haven't found a system that works. Simply telling our Consultants to ask their happy customer to do it has failed. If any of you have had great success in building...
  16. ajholland

    Which 3rd Party Lead Companies Are You Using?

    I apologize if this has been brought up in another thread, but I thought it would be interesting to get a feel for which online sites/companies we all choose to use. With the tremendous amount of vendors we all hear from weekly, maybe it would be helpful to share our experiences. Currently we...
  17. ajholland

    How Is Your Internet Department Setup?

    I'm looking for some feedback or advice from anyone regarding the structure of your Internet Departments or thoughts on mine. I have 6 locations, 1 of which is about 30 miles from all of the rest. When I started we had 1-2 Consultants at each store who worked the floor and serviced internet...
  18. ajholland

    GM Response Companies

    Is anyone out there using an outside company to stop the clock on GM leads? Which company are you using? Do they do a good job? People submitting leads at 12 am are just killing me and I don't want my internet team to have sleep next to their phones.
  19. ajholland

    Percentages on leads

    As we move into 2010, I am curious what everyone's goals are on closing %'s for the year: What is your target on closing 3rd party leads (ATC, Cars.com)? What is your target for closing your direct leads from your website? Is that up or down from last year or the same?
  20. ajholland

    kbb.com?

    Is anyone out there using the advertising program on kbb.com? As ATC and Cars.com have been struggling I am have been looking at possibly trying something new.
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