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  1. anthonycapital

    Tesla Reality Check?

    According to this many aspects of the subsidies are "bad" for Tesla
  2. anthonycapital

    Beepi news and 5 practical ways to sell through transparency

    In context to online sales and the recent news: http://www.autonews.com/article/20161212/RETAIL04/312129946/beepis-demise-shows-perils-for-used-car-startups I find it interesting that two big things companies like shift do: https://shift.com/car/c14132 are things beepi doesn't: - test drive as...
  3. anthonycapital

    Cool Adwords Script for Quality Score Tracking!!!

    Great info! On a related note, I would suggest considering automatic rules to help manage adwords account. You can setup rules to automatically take action on things like Quality Score. Here is two examples
  4. anthonycapital

    Seems to me that Ford is cannibalizing their own organic traffic

    Brand terms may cost something like 20 times less than other conquest terms. It's a minimal investment to protect their brand. It's comparable to saying "why bother to buy a sign for your building? they will see the ford cars parked out front and know you are a ford store"
  5. anthonycapital

    Adwords ROI formula

    Thanks Joe! :) Great idea. Will do
  7. anthonycapital

    Adwords ROI formula

    Hello, I was reading PCGs report on AdWords and I thought I would provide a sample formula dealers can use to measure ROI. It doesn't really matter what "x" is. You can define these in google analytics and import it automatically into adwords (as value for conversion). Then look at the "All...
  8. anthonycapital

    TAKE POLL The Coming Self-Driving Car Disruption

    Self driving cars aren't the future. They are here today. http://www.techrepublic.com/article/ubers-driverless-rides-in-pittsburgh-whats-happening-and-what-it-means/ "present day" may not have reached every city yet, but it will!
  9. anthonycapital

    Senior Software Engineer (3rd Platform)

    Hey Jarrett, you can also try LinkedIn, We have found it's surprisingly effective to reach out to folks in your area who have the skills you want (ie search "Java"), and contact them asking if they would be interested in talking with you. The first call to them is a sales pitch from you to get...
  10. anthonycapital

    Is The VDP a Good Landing Page?

    We used these guys: http://unbounce.com/ Works great for A/B testingtype of thing. Years ago we tested this and the answer in our case was that -> Search page is better than -> Detail page, why? who knows but I agree with the logic stated that a customer can more easily "shop" on a search page...
  11. anthonycapital

    Digital Advertisers Pricing

    Maybe I'm really missing something, but I don't understand why people make this stuff so complicated for basic search? 80% of results in AdWords comes from common keywords, ads, etc. We use automatic rules to auto-optimize campaigns every day. Once those are setup once there is much less ongoing...
  13. anthonycapital

    Appraisal Tool - seeking BETA testers

    Hey folks! We have only 3 beta spots left for this batch. The tool is a great way to drive appointments, handle that awkward "what's my car worth?" question on the floor, and generate more gross. Install on your website is easy - it's like Google Tag Manager. Want to participate? Simply...
  14. anthonycapital

    Service Thread - Ideas to CRANK things up

    Start a new trend! :D
  15. anthonycapital

    Digital Advertisers Pricing

    PM sent
  16. anthonycapital

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    Agreed. Suppose, hypothetically of course, ;) there was a system, where a customer's trade literally creates the inventory record, and since the inventory system is also the website system, 100% of that data is instantly available, as appropriate, on the website. Same with the inspection...
  17. anthonycapital

    New Internet Manager Questions

    A slightly out of the box idea. I think Statistics is super important to running an effective online team. ie is it actually relevant if you only have "10" of something? What do all those numbers in Google Analytics and AdWords really mean? Udacity (founded by the guy who lead Google's self...
  19. anthonycapital

    Service Thread - Ideas to CRANK things up

    Automatic appointment confirmations. Execute through business rules in your CRM. Sell parts online. As an example, we set this up a few years ago through shopify: http://capitalcustoms.ca/ Accessorized new lift trucks. (Maybe too obvious but just in case)
  20. anthonycapital

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    I believe there are two key components to buying and selling cars online: Business model innovation Right technology Business model In general, customers need the following to consider buying a car online, without first talking to someone at the dealer: High definition photos Inspection...
  21. anthonycapital

    Appraisal Tool - seeking BETA testers

    Hello! :) I work with Sabrina. Some of you may recognize me from a little while back, I was more active on here in 2013 and 2014. Personally I have been quite tired of using systems that were developed 30 years ago and use out-dated technology. We have been working closely with the Capital...
  22. anthonycapital

    Lights Camera Action - Photo Studio Thoughts 2014

    Mostly complete. Our marketing team is working through some lighting challenges still.
  23. anthonycapital

    Vinsolutions and Cobalt Debacle

    Switch to Homenet. Then tell everyone this is how your setup works DMS -> Homenet -> everyone else and if they don't like it they can climb a tree Anthony
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