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  1. anthonycapital

    Beepi news and 5 practical ways to sell through transparency

    In context to online sales and the recent news: http://www.autonews.com/article/20161212/RETAIL04/312129946/beepis-demise-shows-perils-for-used-car-startups I find it interesting that two big things companies like shift do: https://shift.com/car/c14132 are things beepi doesn't: - test drive as...
  2. anthonycapital

    Adwords ROI formula

    Hello, I was reading PCGs report on AdWords and I thought I would provide a sample formula dealers can use to measure ROI. It doesn't really matter what "x" is. You can define these in google analytics and import it automatically into adwords (as value for conversion). Then look at the "All...
  3. anthonycapital

    Lights Camera Action - Photo Studio Thoughts 2014

    If you had an opportunity to construct a new photo studio what would you have in it? Stage. I think there is value in a turn table. Easier video creation. More consistency in photo quality. Downside is they cost a lot. Looking at carousel-usa and dealermade. Any vendor recommendations...
  4. anthonycapital

    #DSES 2013 - See you there!

    I have luckily been permitted to go to DSES!!! :) Very excited to learn from some of the top digital pirates! Who all from the forums here is going??
  5. anthonycapital

    AutoCon, Digital Dealer, Socket Summit, oh my!

    Good afternoon everyone! I am very interested in attending one or two conferences to expand my knowledge! There appears to be an excellent selection of conferences available, all around the next month or two. AutoCon 2013 - 2013 AutoConnections Conference & Expo - 15th Digital Dealer...
  6. anthonycapital

    The gold standard to compare is? Bounce Rate? Conversion?

    Hey all! A little background: We are in a fortunate position of having an opportunity to compare our Google analytics directly with some other dealers outside of our market. In these comparisons the moderators are using Bounce Rate as the gold standard. Out of 18 pages with 50 lines per page...
  7. anthonycapital

    150 - 250+ online per month or bust

    We have been steadily growing out internet business. I was wondering if anyone would be willing to share tips or ideas for getting to 150 - 250 unit sales per month. We have recently reached some milestones in internet sales area and are really looking to take it to the next level. Are...
  8. anthonycapital

    Wordpress, the new 500lb Gorilla?

    The level of search engine optimization that WordPress brings to the table is rather crazy IMO. For example, there is a dealer in our area that has recently switched to using it as their primary site. They are ranking very well for generic dealership search terms. Even outperforming some highly...