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  1. Andrew Carr

    Andy Carr Joins BluSolutions Dealer Web Sites and Automotive SEO

    Hey everyone! Just checking in and had to update my profile to change from dealership personnel to "vendor". It looks like I have indeed joined the dark side :lol: On Nov 1 I will join BluSolutions, a product that I have used in my store (after experience with many other sites over the years)...
  2. Andrew Carr

    Email Marketing Works!

    Some other thoughts about e-mail marketing... when you begin to do this in your dealership you will hear complaints. You will hear it from your sales people, your service advisors, and even some of your customers. Strangely your staff will be the ones telling you most often that "it's too...
  3. Andrew Carr

    Email Marketing Works!

    I have not found a great company to get a list from. The concept makes complete sense to me but I hear so many bad things from people that I am not sure what direction to go in terms of conquest. We do conquest direct mail all of the time and it has a great ROI for our store when the piece is...
  4. Andrew Carr

    Ford Store, Anyone?

    Great. Make sure to grab my attention on Google Plus. I'll see you Thursday at about 6PM.
  5. Andrew Carr

    Ford Store, Anyone?

    Hey, sorry! I need to check in here more often. I would be happy to help any way that I can and I think I can help provide some level of structure to get things rolling for you. I've done the same thing in 3 stores now and all are experiencing great success in digital. Are you on Google +?? I...
  7. Andrew Carr

    VinSolutions issues

    Just a quick update this morning. After all of my crabbing, etc. I think that Matthew here has made some progress for me. It looks like I can now assign tasks to my service advisors. It also looks like we can create processes off of RO's (existing or closed), declined items that were...
  8. Andrew Carr

    VinSolutions issues

    Just an update, looks like Vin is taking some level of action as a result of my rant here. It's a shame that it has to happen now because it may be too little too late. I do want to say for the record that I appreciate Matt Watson from the board here jumping in and trying to make something...
  9. Andrew Carr

    VinSolutions issues

    Matt, I am not leaving over the functionality I am leaving over the dishonesty and the constant run-around and poor service. I absolutely can't believe that nobody over there has thought to assign my account to someone interested in saving it. Someone a little more on top of things who kept me...
  10. Andrew Carr

    VinSolutions issues

    Matt, Working with Jon Beachner and Bobby Holmes on this. When we signed up with the products full version (including service lane) several months ago we were told that it already had this functionality. Shame on me for not actually making sure I saw it in action before signing the contract...
  11. Andrew Carr

    VinSolutions issues

    Sharrett, We are dropping Vin right now as a direct result of the same problem you described. We may have to accept an inferior product with better service. That's the sad part. We went from ILM to full version about 8 months ago and were told it had full service functionality at that time. We...
  13. Andrew Carr

    Cargigi

    We have been using it for about 4 months and I really like it. Just some numbers to throw at you in a ballpark fashion... I think for an average store it seems like it's good for about 2 or 3 deals per month per 50 used cars in stock. Decent leads and it gives you a live market monitor where...
  14. Andrew Carr

    AutoTrader Trade-In Marketplace?

    We are in fact a buying center. The huge time investment I was referring to was calling and e-mailing leads that were on product I did not have or even worse could not get and trying to introduce our Ford product into the conversation to someone who was using our buying center as an information...
  15. Andrew Carr

    AutoTrader Trade-In Marketplace?

    We are dumping it. We have been on for about 5 months and the program just isn't effective in my store. Just to be straight forward, it's not necessarily a problem with the program as much as it is with our staff and getting the team to utilize it again and again. Autotrader tried to provide...
  16. Andrew Carr

    Your sales for March 2011 ? Good ? Bad ? Even ?

    We were up 30 units year over year. We did 25 off of e-mail leads vs. 4 last year. Ran 18% closing which was better than our usual 13-15%, but the lead count was down despite some additional marketing efforts...a little frustrating. Our service did benefit from the marketing efforts. They had...
  17. Andrew Carr

    "Get your ePrice" for new car inventory?

    Personally, I am not a fan of the "make an offer" button in any fashion. Let's face it, the offer is almost NEVER going to be reasonable. The one saving grace with the "get e-price" button is that YOU as the dealership get to throw out the first number. Just like if you have a customer in your...
  19. Andrew Carr

    "Get your ePrice" for new car inventory?

    This is a double-edged sword. We are currently using it in our store and like a lot of things we try in this business there are pros and cons. The upside to this is that it engages more people and creates more leads. We use this on the new car side on our dealer site and it has increased our...
  20. Andrew Carr

    Ford Store, Anyone?

    Confirmation call is key to increasing shown. I have been having my assistant do that and it seems like she is at least as good at is as I am and probably better. I think that having them hear from two separate people about the appointment before they come in might be a key touch point. You have...
  21. Andrew Carr

    Ford Store, Anyone?

    Just a quick 7 month update. *Consistently getting into the 20 plus range on deals and averaging between 13 and 16% off of e-mail leads for the store. *Recently went through second sight re-design. After not getting what we paid for with previous provider we went with BluSolutions. Great...
  22. Andrew Carr

    Christmas Off Hours Response

    Excellent thought. Thanks for the reminder! Just set mine up. :D
  23. Andrew Carr

    Black Friday & Today & November

    Good month here and a strong Black Friday. We did an e-mail blast with a trade in bonus and some other goodies encouraging people to skip saving $20 at target or $100 on that new TV and save thousands with us. Had a packed showroom and rolled about 15 which is a big day for my little Ford store...
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