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  1. Carluminati

    Websites

    NabThat has the most conversion oriented websites. Back when I was in the car business I was very frustrated having VDPs with 15 CTAs. NabThat reduced it to one... enter email to unlock best price. It was our highest lead generation among all online sources. But I always scratch my head and...
  2. Carluminati

    PR & News Ford gives dealers 6 weeks to accept new rules to sell EVs

    $250,000 for a fast charger. I couldn't imagine there's any more than $15,000 in parts in that thing. Well, we obviously now know that Ford is greedy. Ford will never be a Ferrari.
  3. Carluminati

    Our dealers using 360 cameras for inventory?

    Is anyone using 360 cameras for your new or used inventory? And how are you displaying those on your website with what software? And are you finding that third party's offer support for 360 photos? If you don't do it or you don't see the support, is that something you're interested in?
  4. Carluminati

    2023 YTD Retail Averages - WOW!!!!

    I'm sort of happy. I bought my 2015 Nissan rogue all-wheel drive SL Platinum package for $16,000 4 years ago with 24,000, mi on it. I basically paid half price for the vehicle in mint condition but now it has close to 110,000 mi and is still running like a champ. I'm about a year away from...
  5. Carluminati

    Favorite Non Auto Technology/Software?

    Typeform.com for responding to leads with a more thoughtful approach in humanistic form. Probably the perfect form to replace all your website forms with.
  7. Carluminati

    24 Hour Test Drives

    In theory it's great, but the reality is sales managers want to close deals today, not tomorrow. Case in point, just a few days ago my buddy went to my Old Nissan dealer and took a 24/hr test drive in a 2020 Sentra and they gave him 'round about numbers". I called my GM buddy at another Nissan...
  8. Carluminati

    Why Yelp should Seriously Eat S*^&% and Die

    Yelp was the first APP Apple offered, and undoubtedly, the one where the owner took the bag of cash, flipped us all off and forgot why he started his APP.
  9. Carluminati

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Well if you actually had a dealer website with an extensive FAQ, which articulated the nuances of buying a car and the relationship to payments, you might not ever have this problem... if you were honest with the customer about what their damn car is going to cost them per month! It astounds me...
  10. Carluminati

    Tesla Reality Check?

    I live and work in the bread and butter sector of America... you know a bunch of common Joe's, a bunch of blue collar people and regular folks that work at jobs they think that suck. 99% of them will never afford a tesla. That's mostly your customers too So let's start getting back to the...
  11. Carluminati

    Lead wall on your website

    When are you guys going to start implementing conversational chat to the game??????
  13. Carluminati

    new Start up

    Your success really depend on whether you follow up with the customers intermediately with any issues they have up to 6 months after they purchased the vehicle. If you can operate 6-month 6,000 mile power drain warranty, you might have something to help supplement your income. As a real dealer...
  14. Carluminati

    The New Tesla Truck - What do you honestly think?

    Range anxiety is an oxymoron. 96% of US drivers tackle less than 40 miles per day. So if you had a Chevy Silverado per se, that could get 150 to 250 miles per charge, The Tesla truck would be irrelevant. I'm just scratching my head wondering when logic is going to overpower fantasy among many in...
  15. Carluminati

    Digital Retailing for Dealers - What are your results?

    Has anyone ever asked the last 10 car shoppers they talked to whether or not they were excited to buy a car online? I have. But like everyone else, my GM suspected online retail would sweep our town. Ha. I can tell you we were 100% all in for about 15 days a few years back, but decided to bail...
  16. Carluminati

    Brand new to the industry- HELP!

    We are for profit Emily. Everything you do, is to make the dealer profit. At the end of the day: you have to justify your existence. Your salary, plus everything you spend on digital must show a handsome profit, or were just spending money. I'm not a fan of CDK, IMO go with Dealer inspire. They...
  17. Carluminati

    People's Choice Awards for Best Vehicle Photos?

    If Dorschel will allow more of the actual vehicle pictured to saturate the actual image frame, their great shots would look so much better.
  19. Carluminati

    People's Choice Awards for Best Vehicle Photos?

    Paddock Chevrolet in Kenmore New York, near me, does a consistent job. https://www.paddockchevrolet.com/VehicleSearchResults?search=preowned
  20. Carluminati

    DealerAuthority What you've missed on Google My Business

    Been using POSTS for a few years. 50% of customers are finding dealers on Google Maps vs Search. No brainer. And Free.
  21. Carluminati

    Tesla Reality Check?

    Nissan needs to up its game, and add body styles to the Leaf platform . The Volt doesn't even count in my book. I'd love to get a Tesla Y. Why not!
  22. Carluminati

    Best Landing Page Tool?

    Why do all that work to collect an email, and suffer through email issues - again and again?? Start a conversation. Get on the same page as the customer with a conversational tool like Drift. Email is 1990. https://www.drift.com
  23. Carluminati

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    It looks like you found what you wanted to find! Google is a genie in a bottle you release with your SEARCH click. And those dealers had it, the best were in the top 3 spots. What's to complain about? When in Rome.... Aside from this, nothing works better in digital than having a solid Adwords...
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