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  1. mpreiber

    New Internet Manager looking for resources

    This is really reliant on a ton of factors, like your location, how much you want to spend, your pricing strategy, what is your competition is doing, etc. Here in the metro Detroit market it is super competitive so regular avenues for advertising can be super expensive(ex many dealership in...
  2. mpreiber

    New Internet Manager looking for resources

    are you using a inventory management tool like Firstlook or Vauto? both have pretty good pricing tools and if you're dealing with a lot of used inventory it make the job a ton easier, not just from a pricing stand point but also making the ad and pushing that to all the different vendors you use...
  3. mpreiber

    Why Yelp should Seriously Eat S*^&% and Die

    holy crap, my dealer would fire my ass if posted just one of those LOL
  4. mpreiber

    Tangible ROI in Social Media

    I agree with everything you said here, I haven't posted to Google+ in I don't know how long. I love almost everything else they do, I use a lot of their apps because they work great, and using them with Drive(the cloud) and can access my stuff anywhere(googles remote desktop app is awesome if...
  5. mpreiber

    Tangible ROI in Social Media

    Keep us updated, I look forward to seeing the results. I actually started a Facebook ad campaign yesterday for the first time. So far things look positive! 22 cents per click to our website.
  7. mpreiber

    The competition is who and they're doing what???

    I'm with ya Steve but the opposite has happened just as many times if not more. Many people expected flying cars, Holograms for TV and Communications, Living on Other Planets, etc by now. I'm not saying it isn't going to happen even at a quicker timetable then I believe I just don't think it is...
  8. mpreiber

    The competition is who and they're doing what???

    I think self-driving automobiles will eventually come and I will welcome them with open arms, but I think they are further a way then that articles makes them seem. Hell they may not be a reality in my life time. I know they can make a self driving car and it can have lasers and gps and all...
  9. mpreiber

    TAKE POLL Applicant Rejection Etiquette

    I agree with the above, I keep it generic unless they make an effort to want to know. If that is the case they are just trying to improve, still tread lightly.
  10. mpreiber

    KBB Instant Cash Offer IS Trade-in Market Place (TIM) Repackaged

    I like that it is being re-branded, the KBB name resonates more with customers. I know a lot of our customers when we did the TIM proposal with them the first thing they said was how much KBB said it was worth. Not the biggest hurdle to overcome but still will make it a bit easier. Also I...
  11. mpreiber

    Why is Video so difficult?

    Chris Obviously what your doing is better then nothing and your process is going to be different, then pretty much any other store, every store has their quirks. To be honest i'm interested in your approach, I may not be sold but it still interests me because you seem to believe in it strongly...
  13. mpreiber

    Why is Video so difficult?

    Chris, I really don't think you get it, I see walk around video as a personal video for a customer that is interested in a specific vehicle. Yes a more generic video on a VDP is great and sometimes can get views and get some Juice back. but I'm sorry i'm not trying to get 1 million views on a...
  14. mpreiber

    Why is Video so difficult?

    I agree with you totally Joe we are constantly trying to improve and push the sales people to put more effort into their videos. I have made a best practice tutorial for my salespeople they always regress to a video like this (mostly my fault, I have to stay on them more because I honestly...
  15. mpreiber

    Why is Video so difficult?

    We do walk around Video for our customers, I would like to say every weblead gets one but all I think I can honestly say is about half of them get a walk around Video. We have multiple cameras that the sales person will use to make a personal video, our Internet Dept uploads them to youtube and...
  16. mpreiber

    Making the CRM and Website Switch wish me LUCk

    I think you will like Dealersocket, we have been using them for years and they have had their stumbles, but have always came back swinging. I also agree don't let the sales people use the old one at all, they won't switch over, fine to keep in the background just in case. I don't know if you...
  17. mpreiber

    TrueCar sued by dealers

    Though we don't use Truecar, I have heard of others having success. I gotta agree with Craigh on this one, clearly many dealers are making money with Truecar, some of us may not like how they do business but hey you don't have to use it then! It would be great if our websites were so awesome...
  19. mpreiber

    Pirates Amongst Us!

    Yea that is just dirty. CallREVU what a great company, wish we still used them.
  20. mpreiber

    cars.com price increase

    No increase here, yet. I did get an email from my rep about all of the "new and exciting" things cars.com is doing. It is possible i'm being buttered up....
  21. mpreiber

    Ranking of Reputation Sites

    Ryan those are 2 things that I am aware of (especially google I know they are smarter then me lol). I don't push them to review in the store but if they decide to right then I'm not going to stop them. For every salesperson and customer the approach is a little different, a lot of my sales...
  22. mpreiber

    Ranking of Reputation Sites

    Thanks, we ask if they are willing to do one and if so if they would mind doing one now, and usually they pull out the phone and do it right there, obviously you got to feel them out and not push them to do something they don't want to, but most of the time they are happy too because the ether...
  23. mpreiber

    Ranking of Reputation Sites

    I don't think your are going to get much of an argument, Google is the most important. I know that your customer has to have a google account but there is any easy way to know if they do, you should have their email by the time you ask for a review, if they gave you a gmail you can target them...
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